Retail Research

Explore your customers journey, evaluate your offerings and evolve your brand to generate success

Win the hearts and minds of your customers

Use the power of research to get a clear picture of your market’s needs and unlock the latest trends and customers’ needs.

Retail Market Research Experts Vision One

Retail and Shopper Research

The retail space and shopper experience have transformed over the past 10 years or so. As consumers, we’ve embraced new technology, and online shopping has become the norm across almost all sectors. We shop through virtual AI assistants and have become custom to next and even same-day delivery. Shopping ‘experiences’  and online reviews are increasingly common. Our needs and expectations are constantly evolving.

With some of the best-known brands disappearing from our high streets, the focus on understanding customers, their needs and behaviours have never been so relevant or timely.

Vision One is a specialist retail market research and shopper insight agency. Globally, we help brands to adapt, evolve and grow through a deeper understanding of their shoppers and buying behaviours. Our award-winning team of retail research experts help brand owners, retailers and shopping centres to provide game-changing insight to make the right strategic decisions – with confidence.

Why Vision One

Join the hundreds of brands who have succeded

through actionable research insights

Co-Op Vision One
McDonald's Vision One
L'oreal Paris
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The Perfume Shop Logo
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How we help Retailers and Brands

Understand shoppers and markets Research Vision One
Customer Satisfaction Vision One
New Product Development Vision One Colour
Understanding Shoppers

Find out what makes your customers tick. How are their needs and habits changing and evolving? What practical and emotional needs are they looking to satisfy? How have their preferences changed?

Customer Satisfaction

Measure and track customer satisfaction. What are you doing well?  Do you have areas that need to be improved?  What’s affecting your customers’ experience of your brand?

New Product Development

We specialise in helping you create brilliant new ideas help to set brands apart.  We are collaborators, working with you, industry experts and real consumers to help you experience eureka moments so you can invent and refine the very best, new ideas.



Why Vision One

We are three-time winners of The Drum’s Best Market Research Agency – an achievement our exceptional team of researchers made possible through their hard work and dedication to our clients.

Gain a competitive advantage and increase sales with quick, reliable, and actionable insights. Agile in our approach, we recognise the increasing need for cost-effective and time-efficient research. Therefore we tailor our methodologies to suit – without compromising on quality or the effectiveness of results.

Why Vision One


Retail & Shopper Research

Retail and shopper insight is the foundation for developing a deep understanding of how customers think and feel about your product or service.

It is about breaking new ground – exploring and discovering that eureka moment to shed new light. These insights equip businesses with clear brand directions for marketing and product launches. It’s about giving you the insight you need to adapt, evolve and grow.

We bring something fresh to every project. We are a team of psychologists, marketers, neuro-marketers, brand and business experts and researchers. The perfect combination of “Visionaries” allows us to offer original and meaningful insight, from project design to the presentation of final recommendations.

We have developed our own award-winning innovative research tools and utilise a full range of approaches – from traditional focus groups and depth interviews to mobile, online, eye-tracking and ethnography.

Retail Research At Vision One

We explore and capture your target market and shopper segments to reveal what’s shaping your consumers’ attitudes, behaviours, shopping missions and channel preferences. It’s a journey of discovery that helps you to truly understand what makes your customers tick.

We measure customer experience at each of the key touchpoints in order to understand the barriers and triggers to purchase.

We incorporate game-changing consumer insights that helps you develop and identify your optimal retail product offering and drive innovation and new product development. So you can develop and test the impact and effectiveness of your marketing communications, including in-store and POS, online and in and out of the home.

Our Retail and Shopper Client Stories

The Perfume Shop Logo
The Perfume Shop Success Story
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Co-Op Vision One
Coop Success Story
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Swyft Success Story
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McDonald's Vision One
McDonald’s Success Story
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Get in Touch or Book an Appointment9

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