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#1 Consumer Research Companies UK
Specialist Consumer Insight Agency: UK & International Research Partners
Strategic Insights for Forward Thinking Brands
Consumer Insight Agency
Your partner for top UK and International Consumer Research
MRS Company Partners and ‘Clutch Champions 2025’
Top consumer insight agency:
- Three-time winner of The Drum’s Best Market Research Agency
- Rated 9.4 out of 10 by UK research buyers
- Latest tech and Advanced Research Unit to tackle the hardest challenges
- MRS Company Partners
- ISO 20252 International Accredited
We make your decision-making simple and easy! Our qualitative and quantitative research expertise has helped hundreds of progressive brands make better decisions.
So, if you want to launch new products, grow your brand, measure customer satisfaction, and track marketing performance, you have come to the right place.
Click on the image above to read the reviews about Vision One
Consumer Goods
Both the food & drink and packaged goods industries are arguably the most diverse, value-driven, and sustainability-focused industry sectors in the world. Our research experience covers everything from farm to table, and includes:
- Product development and testing
- Customer needs and segmentation
- Brand development and tracking
- Behaviour & decision-making
- Advertising and messaging
- Customer satisfaction & UX
Shopper & Retail
The retail space and growth of DTC brands as online shopping has become the norm across almost all sectors. We shop through virtual AI assistants and have become custom to next and even same-day delivery. Our needs and expectations are constantly evolving.
We work across Luxury and Fashion, Technology and Finance and Grocery. We help brands across the globe to adapt, evolve and grow through a deeper understanding of their shoppers and buying behaviours. Examples include:
- Shopper journeys and behaviours
- Customer experience
- Brand and communications development
- Customer segmentation and targeting
- Brand tracking
- New product development
Leisure & Travel
Partnering with specialists across travel, leisure, and entertainment – we focus on experiences and the experience economy.
So what’s our aim? To provide clients with the high-quality, intelligent, actionable market research companies need to help your brand truly take off.
From online to in-situ research, we blend different methodologies and tools to produce exceptional insights that transform campaigns, deepen understanding, spark innovation and drive growth.
Charities
We provide you with game-changing third-sector and charity research. Insights that help you to answer new questions, explore emerging issues, and gain a deeper understanding of perceptions, attitudes, and awareness.
Working closely with charities and not-for-profit organisations, our team of social and charity research experts give you the depth of insight you need to make the right strategic decisions, maximise your support, fundraising and donations, manage your brand, connect with key audiences or heighten media coverage.
From brand tracking to shopper behaviours and stakeholder research, to us, it’s about giving your charity a whole new level of clarity.
One of the UK's top consumer research companies - Experts in designing bespoke research studies, tailor-made to your requirements.
Our expertise covers an extensive range of consumer market research methods, including Surveys, Eye-tracking, Ethnography, Focus groups. We conduct research across the globe talking to shoppers and consumers in and out of the home.
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Brands & Communications
From brand naming and development to brand tracking we have an array of powerful insight tools for brand owners.
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Consumer Attitudes & Behaviours
From ethnography & focus groups, to surveys and tracking our Advanced Research Unit will tackle any insight challenges you have.
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NPD & Proposition Development
We take the risk out of change. Our product research if both includes everything from co-creation and concept development, through to packaging and pricing.
Turbocharge Your Decision-Making
All our consumer research is customised precisely to our client’s requirements, so we will need to talk to you to ensure the best solutions and outcomes.
Complete the enquiry form, book a meeting or call 0203 693 3150
Book an appointment below or email us at mail@visionone.co.uk
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Talk to our research experts
Our behavioural and consumer research experts are here to solve your business and marketing challenges.
Drop us a line, or book a call with our experts who are ready to help get your questions answered.
Frequently Asked Questions – Consumer Insight and Research
A consumer insight agency helps brands understand their customers better by researching behaviours, attitudes, and motivations.
Using methods like surveys, focus groups, interviews, brand tracking, and data analytics, these agencies uncover what drives consumer decisions. They go beyond surface-level data to reveal deeper emotional and psychological triggers that influence buying habits. By analysing trends and patterns, they provide actionable insights that help businesses develop products, services, and marketing strategies aligned with consumer needs. These insights can inform everything from branding and packaging to customer experience and messaging.
Consumer insight agencies often work closely with marketing, product development, and strategy teams to ensure decisions are grounded in real-world customer perspectives.
Ultimately, their goal of most consumer research companies is to bridge the gap between businesses and consumers, fostering stronger connections and improving business outcomes through a deeper understanding of target audiences. Their work is essential in competitive markets where customer-centric strategies drive growth.
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Customer Needs & Preferences – Understanding what consumers want, value, and expect from products or services and the prices they are willing to pay
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Purchase Behaviour – Insight into how, when, and why consumers make buying decisions, including channels used and decision-making factors. This can include category entry points and usage occasions.
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Brand Perception – How your brand is viewed compared to competitors, including trust, recognition, and emotional connection. Measure your brand equity, health and brand reputation.
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Target Audience Profiles – Detailed customer and market segmentation of your audience based on demographics, lifestyle, attitudes, and behaviours for improved targeting.
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Market Trends – Emerging patterns in consumer attitudes, industry changes, and innovation opportunities and to test new concepts and consumer propositions.
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Customer Experience Feedback – Real-world feedback on customer journeys, pain points, and satisfaction drivers and to evaluate behaviour change.
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Ad and Campaign Effectiveness – Evaluation of how well marketing messages resonate and drive engagement or conversions.
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Strong Methodological Rigour – We use a mix of qualitative and quantitative research, grounded in solid methodology, to ensure findings are reliable and actionable.
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Strategic Thinking – WE don’t just collect data, we interpret it within the context of your business goals and market, delivering insights that drive decision-making.
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Creative Storytelling – We beleive great agencies translate complex data into clear, compelling narratives that resonate with stakeholders and inspire action.
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Industry Knowledge – We make a point to fully understand your sector, competitors, and consumers, enabling them to spot relevant trends and opportunities.
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Curiosity & Empathy – We dig beneath the surface to uncover emotional drivers, unspoken needs, and cultural context.
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Flexibility & Innovation – We always adapt research methods to suit changing markets, leveraging new technologies like AI, mobile ethnography, and behavioural science.
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Collaborative Approach – First and foremost, work closely with your teams, aligning insights with internal capabilities and objectives.
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