Consumer Research
UK & Global Consumer Insights Agency
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Explore the hearts & minds of your customers
Today the most successful organisations use consumer research to put the customer at the heart of their strategy and business planning.
But Why? First, quality consumer research provides meaningful strategic insights to help your business grow. It helps brands develop their understanding of how their customers think and feel. It can transform your marketing, your product launches and, ultimately, your entire brand.
When you work with a consumer research agency that truly understands your brand and your industry sector, you can expect a lot more. We have helped hundreds of brands across the globe to explore, evolve and grow. We design smart research solutions that delve deeper, fully engaging your target customers to reveal exciting new insights to transform your business.
Our strengths lie in our ability to embrace the very best research methods with our own innovative and market-leading research tools. We are experts in branding, disruption, NPD, innovation and communication and our philosophy is simple. Above all, we want to help brands grow with actionable, strategic insights.
Our consumer research experts have a wealth of experience, including; packaged goods, technology, financial services, travel, leisure, social and research for charities.
Consumer Research for Strategic Planning
Choosing the right research partner should be easy and at the heart it should be all about you and what you want to achieve. When we understand you and your business fully and identifying the correct tools to really allow you to explore your business challenge. Every study we undertake is bespoke and tailored precisely to our clients needs to ensure the best and most reliable insights possible. Our expertise covers a fantastic range of research methods across both Qualitative and Quantitative research.
Qualitative Research
Offering a broad range of face-to-face and online qualitative research approaches including focus groups and depth interviews to explore the rational and emotional thoughts, needs and expectations customers in real detail.
Surveys & Tracking
Consumer surveys are the mainstay of many insight agencies. They are designed for measurement rather exploration and often follow qualitative research. Surveys can be face to face, telephone or most commonly online surveys.
Advanced Research (ARU)
Delve in deper with our Advanced Research Unit (ARU) specialises in the most challenging of problems. This includes advanced techniques such as observation, eye-tracking, neuro-marketing techniques to crack the hardest nut.
Consumer Research Methods
We are experts in designing bespoke research studies. Each tailormade to our client’s requirements.
Our expertise covers an extensive range of research methods across both Qualitative and Quantitative research. We are innovators and pioneers in research, so we have a dedicated Advanced Research Unit focused on developing new techniques and approaches. Vision One has three key areas of focus: 1. Branding and communications, 2. NPD and innovation, and 3. Understanding customers, culture and markets.
Target Market & Segmentation
Defining your target market is essential for effective marketing for all businesses. Customer segmentation breaks your target audience down into smaller, more manageable segments based on a variety of characteristics – including demographics, attitudes, needs, values, behaviours and geography
Customer Satisaction (cSat)
Customer Satisfaction studies are a popular way of understanding the customer experience, customer service and brand loyalty.
We use a range of methods to explore different facets of customer satisfaction from focus groups and depth interivews, to cSat surveys, observation and Social Listening.
Attitudes & Needs
One of the main reasons many businesses conducting any research is to understand their customers’ needs and motivations.
As part of our business and consumer insight services we have qualitative and quantitative methods to look into the lives and aspirations of your target audience. U&A studies are ideal for this.
Brand Research & Tracking
From brand naming and development to brand tracking we have an array of powerful insight tools for brand owners.
Brand research ensures clients always have their finger on the pulse and can see trends before they even emerge.
understand the competition, and ensure all aspects are optimised.
Product & Pricing
For over 20 years we have been helping physical and digital brands build and improve their products and services.
Our product research if both includes everything from Co-creation and concept development, through to packaging and pricing.
As an award-winning team of research experts, we have been a part of so many brand success stories. We would love to be a part of yours too.
Book a Meeting Today
Would you like to have a quick chat about consumer research with one of our experts? If so please feel free to book an appointment.
Alternatively please give call us on 0203 693 3150 or use the contact button below.
