Usage & Attitude Surveys

Unlock your market by identifying any growth opportunities through actionable insight to transform your brand’s journey to growth.

Usage and Attitude Survey Vision One

Usage & Attitude (U&A) Research

The ability to spot opportunities for you to expand and grow your business opportunities through a deep knowledge of the consumers and the markets to help optimise your brand strategy.

Usage and Attitude studies tend to be conducted on an ad-hoc basis or periodically (every few years), designed to fill any gaps your brand may have about the market, product categories, behaviours, needs, attitudes and more.

We group this into one of five categories:

  1. Marketing Sizing – Category penetration, usage frequency
  2. Understanding behaviours & product usage – who / what / when / where / why / how
  3. Understanding brands – Brand awareness, brand penetration, choice drivers
  4. Exploring customer needs and consumer trends
  5. Targeting and Segmentation – Psychological, Behavioural, Attitudinal, Demographic

Why Vision One?

Award Winning Market Research Agency 2021

“Best Market Research Company”


vision one northern marketing awards

Our Amazing Client Feedback

“It’s great that we had direct access to a market research expert such as Vision One’s Managing Director throughout the project, something we weren’t convinced we’d get from the large global business.”


“Thanks guys for helping to build and shape the
Dr Beckmann brand.
Long may it continue!”

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“Fantastic service. Will go the extra mile to accommodate your needs and fit within changing timelines and requirements.”

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What is a Usage and Attitude Survey?

Usage and Attitude (also known as U&A) involves creating a study designed to understand within a market what opportunities are waiting by finding out whom you should target, what product or service and how you should do it. You unlock consumers’ buying habits, what preferences they may hold and the needs they require from the market, allowing you to pivot to come up with the solution for their problems.

Why trust us with your U&A Study

With expertise in discovering actionable results, we generate bespoke, cost-effective and vigorous research, all with one goal in mind; making your brand better. From understanding perceptions, brand positioning, awareness and profiling, we ensure the correct methodology is used to create the best results for you.

With over 20 years of experience working closely with brands, Vision One has worked with over 600 clients and put together a team of experts to be used at your disposal. We believe communication is critical, and so during our Usage & Attitude Research, we continuously update and check in with our clients, ensuring they are happy with the way the research is going.


Usage and Attitude Research Vision One

Our other Research Methods


As a follow-up from a Usage and Attitude study, segmenting each into sections based on attitudes such as Behavioural, Psychological and Demographic allows brands to create clusters within their market. From there, marketing campaigns can target people more efficiently, generating more engaging responses and, in turn, more business.

Brand Awareness

Once you have understood the Usage & Attitude results, brand tracking can take your brand to the next level. Understand the awareness of your business, the perception of the market and the loyalty that the customers hold to each brand. Not only for your brand but track your main competitors and recognise where their strengths and weaknesses lie.

Focus Groups

Generate real-time, qualitative market research insights from like-minded respondents by discussing and sharing thoughts and opinions through conversations and exercises around a given topic to produce knowledge and ideas.

Exit Interview

Using observational techniques in a storefront or location-based research creates an easy way to explore behaviours and needs of the shopper audience, from their buyer process to marketing within a location or taste testing different flavours. Exit interviews quickly uncover deeper meanings and decisions.

Usage & Attitude Team

Tony Lewis CEO Vision One
Tony Lewis


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Charlotte Baird Head of Qualitative Vision One
Charlotte Baird

Head Of Qualitative

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Adam Lunt Client Development Manager Vision One
Adam Lunt

Head of Client Development

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Evie Bradbury Client Success Manager Vision One
Evie Bradbury

Client Success Manager

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Book an Appointment Today9

Would you like to have a quick chat about brand metrics and improving your customer understanding with one of our onboarding team? If so please feel free to book an appointment with us.

Alternatively please give call us on 0203 693 3150 or use the contact button below to drop us a line.



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