Start Up Research is the insight you need to strive ahead with confidence
Starting a business can feel overwhelming. Everything has an element of risk and it can feel a bit like you’re wandering into the unknown. On the one hand, you’re nervously excited to move things forward, but there’s also the fear of getting things wrong. Start-Up Research reduces that element of risk, giving you the insight you need to strive ahead with confidence.
Prioritising your brand proposition and target market, and getting them correct from the outset, can save you time, money, heartache, lost sales and frustration. Ultimately, it can be a make or break for your business.
It’s about identifying the value of your new product or service to potential customers. What might drive them to buy? What need does it satisfy – both practically and emotionally? It’s also about identifying your market – who are your potential customers and where are they? Who are your competitors? Do you have a tangible competitive advantage?
At Vision One, we specialise in market research for startups and businesses developing new products and services. We are a multidisciplinary team of business research experts who can guide you through the early days. And, importantly, continue to deliver game-changing insight as your business evolves and grows. If you want to find out how we can help your new business to grow, including some great free advice, give us a call – we’re a friendly bunch.