Concept Testing
Test Your Ideas: Develop Your Products, Reduce the Risks and Save Money
Fast and reliable Concept Testing made easy
We offer a full range of concept screening and concept testing techniques and have extensive experience in both consumer and B2B markets. For example, this includes food and drink, FMCG, technology, travel and financial services.
Vision One’s Concept Testing research IdeaProbe incorporates new System 1 thinking by focusing on emotional decision-making within short time frames. In addition, our testing includes the following two options:
Our Concept Testing Feedback
“It’s always a pleasure working with Tony Lewis and Vision One. They always provide excellent work, fast project turnaround times, outstanding client service and all of that for fair and highly competitive price!”
“Thanks guys for helping to build and shape the
Dr Beckmann brand. Long may it continue!”
“Vision One supported me with independent product testing featuring Simoniz & competitors, with the aim of being able to go to the market raising awareness of Simoniz performance vs competitors”
Product & Concept Testing Services
Central Location Tests
Central Location Tests (CLT) for controlled testing.
In Home Testing
In-home placement and user testing for full evaluation
Benefits of Concept Testing
- Is your Concept Understood?
Understanding what people value about your concept and the features and benefits that appeal. It will ensure you know if your concept is understood and what needs to be amended. It can also explain why some concepts fail and therefore ensure you don’t discard an idea too early. - It can save millions
Identifying weak product ideas is a real benefit of concept testing – it helps you avoid wasting a great deal of time and money on an idea, building a new factory or simply the harm it might do to your brand. - A rigorous and independent assessment
Concept tests provide a range of important indicators for your concept – from appeal and interest, perceived features and benefits to price perceptions and even sales potential. The more boxes your concept ticks, the better the chance of success. - Identify the Target Market
Identifying who likes the concept the most and who is likely to be an early adopter is one of the most important benefits of Concept Testing. Why? Simply because it helps ensure marketing is correctly focused and also helps with accurately identifying the size of the market. - Improve your Idea
Perhaps a less obvious benefit of concept testing is that it can actually help to develop the idea further to ensure it is better suited to the target market. Running a quick concept test will not only tell you if the idea has potential but where it might need improvement.
How We Help You Achieve Success
Over the years, we have developed a database of ‘norms’ against which concept tests can be evaluated, which allows us to understand how best to interpret the results. However, unlike some off-the-shelf concept testing companies, we ensure the evaluation compares like with like to achieve the most accurate results.
Our modular Concept Tests can include pricing evaluations to help understand the optimal price points for the new concept. Often this process involves established pricing models such as BPTO (Brand Price Trade-Off) or the Price Sensitivity Meter by Van Westerdorp. Or by playing purchasing ‘games’ with respondents – providing broad brush volumetric estimates.
With Central Location Testing (CLT) facilities across the UK, we are well-placed also to include product testing. IdeaProbe is designed to inform the development of new products by understanding customer reactions to help optimise products and services. Our expertise and advanced market research techniques allow us to measure the potential demand for new products with confidence.
Book an Appointment
Why not book a quick appointment to talk to one of our experts.
If urgent, please call us on 0203 693 3150 or contact us using the button below