Welcome to Vision One Research Agency
Market Research Agency London | #1 UK Research Companies
Game-Changing Strategic Insights
Vision One is an independent UK market research agency specialising in quantitative research, qualitative research, customer insight, brand tracking, and market strategy. We help organisations make confident, evidence-based decisions through robust research design, advanced analytics, and clear strategic recommendations.
We work with UK and international businesses across B2B and B2C sectors to solve growth, positioning, innovation, and customer experience challenges. Insight isn’t just information - it’s your competitive edge. Let’s sharpen it
We use surveys, focus groups, and brand tracking studies to uncover the attitudes, behaviours, and motivations behind customer decisions. Sectors include food & drink, financial services, technology, leisure and tourism, luxury and fashion, packaged goods, retail and shopping. We help public sector bodies and charities improve services and create meaningful impact through research into behaviours, public opinion, and interventions across health, wellbeing, housing, transport, culture, and the environment – driving better decisions and stronger communities. Change is inevitable. We help businesses use customer insights to shape your products, disrupt markets and glimpse into the future. From simple customer satisfaction surveys to idea generation and tracking, we provide data-driven customer insights to help you achieve your objectives.
Consumer Research
Social Research
B2B & Business Research
What does Vision One do?
Vision One provides full-service market research and insight consultancy, including:
- Quantitative market research (surveys, tracking, segmentation)
- Qualitative research (focus groups, interviews, ethnography)
- Brand tracking and brand health measurement
- Customer satisfaction (CSAT) and Net Promoter Score (NPS) research
- Market entry and market sizing studies
- B2B market research
- Product and concept testing
- Communications and advertising testing
- Customer segmentation and persona development
Our research outputs are designed to inform strategic decision-making at board and leadership level.
BREAKING NEWS: Brand Momentum wins Business Book Awards 2025 for Sales & Marketing.
UK’s Best Market Research Companies in London
At Vision One™, as a specialist research consultancy, we’re proud to be recognised as one of the top market research agencies in the UK, trusted by leading brands worldwide for insights that drive measurable impact. As one of the most innovative marketing research companies, our consulting services combine science and strategy to power growth — from expert brand tracking and customer research to full-service insight solutions that help businesses make smarter decisions. We’re an award-winning London research agency, so please check out our customer feedback on the Clutch.
Trusted Market Research Company for Confident Decisions
In a fast-changing marketplace, partnering with the right market research company can transform performance. At Vision One, we lead the way among market research firms, offering advanced quantitative research, advertising testing, and brand health analysis. Our experts know exactly how to calculate and determine market size, giving you a clear view of your brand’s potential and positioning
A Market Research Agency London Businesses Rely On
As a trusted B2B and business market research agency London businesses depend on, Vision One offers a complete range of market research services — from surveys (e.g. concept testing, product testing, segmentation and new product development), and focus groups to B2B research and customer insight programmes.
Our team blends creativity with analytics to deliver actionable, commercially focused outcomes. Unlike a typical market research firm, we act as your consultancy partner, ensuring every project informs strategy and drives brand momentum.
International Research Consultancy with a Global Reach
Specialising in multi-country and international global research, we are ideally matched for businesses with customers all over the world. We cover all major territories and countries globally (North America, Europe, EMEA, APAC) with both Global B2B and International B2C markets.
Expert Brand Tracking and Brand Health
At Vision One, our brand tracking and brand equity measurement programmes reveal the real story behind your brand’s performance. Using continuous brand health tracking, brand tracker metrics, and corporate brand tracking tools, we help you understand perception, loyalty, and awareness. As one of the UK’s leading names in brand research, our brand health metrics and brand tracking studies deliver actionable insights that strengthen positioning and support long-term growth.
Top Market Research Firms London and Across the UK
Our London market research offices in London are in Camden, Central London. Vision One is recognised among the best market research agencies and top market research companies in the UK, working with clients across Europe and the US. Beyond London, our marketing research company office also covers SouthEast England and the Home Counties. This also includes businesses in Berkshire, Buckinghamshire, Kent, Hampshire, Surrey and Sussex. Whether you need consumer market research, B2B insights, or market research consulting, we tailor every project to your goals. Our commitment to quality makes us one of the most reliable market research agencies the UK has to offer.
Turning Insight into Action
Every great strategy begins with the right question — from defining market size to customer & market segmentation, and understanding customer motivations. Through our market research consulting and our market research studies, we uncover data that drives confident decisions. Our customer research and consumer survey tools deliver precision insight, helping you see the full picture.
As a trusted research agency and market research group, we integrate quantitative data with emotional understanding — offering a 360° view of your audience. The result: sharper decisions, stronger messaging, and scalable growth.
Expertise Across Consumer and Business Sectors
From business market research to consumer insights, Vision One works across industries to deliver the answers that matter. We collaborate closely with the Market Research Society (MRS) and, like other leading research firms we ensure every project meets the highest professional standards. Our qualitative research and expert focus group moderation reveal what truly drives customer decisions — turning insight into competitive advantage.
Whether you’re seeking a customer satisfaction research agency, consumer research firm, or broader market research services, Vision One brings clarity and confidence to every stage of your decision-making process.
Choose Vision One — Your Partner in Market Insight
As one of the top market research agencies and insight consultancies, Vision One helps brands move forward with clarity, confidence, and control. From advertising testing and customer satisfaction to brand tracking and thought leadership, our team ensures every insight translates into measurable progress.
Partner with Vision One, one of the leading market research companies London UK, and turn research into results. If you’re ready to unlock growth through data, our top insight consultants are here to guide your next move.
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Client Feedback and Testimonials
“All those involved in our project have been FANTASTIC from start to finish. From initial conversations and throughout our experience their expertise and professionalism were top-notch!”
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“Vision One were a pleasure to work with. I enjoyed the whole process start to finish, they managed my expectation perfectly and their level of service was outstanding and their insights were effective. I would recommend them to anyone.”
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“Vision One were excellent to work with throughout the process. They understood our brand and its needs and took on feedback to make changes where necessary. We’re very happy with the level of insight gained.”
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“Vision One’s BrandVision has given us new and powerful insights – helping us understand our brand health and shape our strategic decisions going forward.”
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“I just want to say thank you so much for the brilliant presentation yesterday. The work you’ve done has really hit home, which will make a massive difference to our work. We’re really grateful!”
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Find out more
“Vision One delivered exactly what we wanted with no fuss or issues. Every step of the process was easy, hassle-free and the relationship always felt warm. I would recommend them to any charity or organisation wanting to conduct research.”
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“Fantastic service. Will go the extra mile to accommodate your needs and fit within changing timelines and requirements.”
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Any Questions?
FAQs
Market research is beneficial for a wide range of businesses, from small startups to large multinational corporations. It helps companies understand their target audience, identify market trends, and refine their marketing strategies.
Industries such as retail, finance, technology, and healthcare can leverage market research to enhance customer satisfaction, improve product offerings, and make informed decisions.
By investing in market research, businesses can better align their products and services with consumer needs, ultimately driving growth and profitability.
We deliver a comprehensive suite of market research solutions designed to drive strategic growth. Our top market research company services include
- Advertising research and Ad testing
- Brand research (identity and brand equity)
- Brand tracking studies
- Business-to-business research
- Customer satisfaction and CX
- Ethnography and observation
- Idea generation and Co-creation
- International & global research
- Market segmentation and personas
- Messaging and Copy testing
- Online research and online surveys
- Pricing Research
- Proposition and Concept testing
- NPD and Product research
- Research training & Consultancy
- Shopper insights and Retail research
- Usage & Attitude surveys
Our market research services are enhanced by advanced analytics, including sentiment analysis, regression modelling and predictive insights. This ensures a holistic understanding of your audience and market trends, tailored precisely to your research objectives.
Our research methodologies include:
- Accompanied Shopping Trips (ASTs)
- Behavioural Economics
- CAPI / Personal Interviewing
- Data visualisations/infographics
- Email surveys
- Ethnographic Research
- Eye Tracking
- Exit Interviews
- Facial Coding
- Focus Group & Workshops
- Online Surveys
- Mail surveys
- Mystery Shopping
- Neuromarketing
- Public Opinion Polls
- CATI / Telephone interviewing
- UX User Testing
Vision One is a leading customer research agency helping firms truly understand their audiences and deliver exceptional experiences. Our services include customer experience (CX) research, customer satisfaction studies (cSat), and customer segmentation to reveal what drives loyalty and behaviour. Combining advanced analytics with qualitative insight and customer journey mapping, we uncover the ‘why’ behind customer decisions—empowering businesses to enhance experiences, build stronger relationships, and drive sustainable growth.
Data integrity is at the heart of our research process. We are ISO 20252-accredited and utilise robust sampling frameworks, meticulous data validation techniques and continuous quality monitoring throughout the research lifecycle.
Every dataset undergoes thorough checks to ensure accuracy, reliability, and compliance with industry standards, including MRS, ESOMAR and GDPR guidelines.
Project timelines depend on the complexity and scope of the research. However, most projects are completed within 2 to 6 weeks, balancing speed with rigorous quality standards. Clearly, cSat and brand tracking projects last for the duration of the contract.
We work closely with your team to establish timelines that meet your goals without compromising data depth or analytical precision.
We work with companies of all sizes, from small businesses (SMEs) to the world’s largest international brands, and market research is important to them all.
Our clients include advertising and PR agencies, financial services, food and drink, packaging research, FMCG, housing, local government, luxury and fashion, social research, travel and tourism, manufacturing and brands, service providers and associations.
For any business, market research agencies possess a deep understanding of research and how to achieve the desired results. It’s about understanding customer needs, market demand, pricing strategies and industry trends. It supports innovation, validates business ideas, and ensures that marketing messages are effectively targeted. Businesses that invest in consistent market research are better positioned to respond to market changes, create and attract loyal customers and maximise ROI.
Here are the addresses for some of the UK’s top market research companies in London, specialising in full-service research
- Vision One Research – 85-87 Bayham Street, Camden, London, NE1 0AG
- Brandspeak – 1st Floor, London, W8 6SN
- Ipsos – 3 Thomas More St, London, E1W 1YW
- Savanta – 60 Great Portland St, London, W1W 7RT
- System1 – 52 Bedford Row Holborn, London, WC1R 4LR
- Kantar – 30 Stamford St, London, SE1 9LQ
- B2B International – 10 Triton St, London, NW1 3BF
Vision One is committed to ethical practices in market research by adhering to industry standards and guidelines set by organisations such as the Market Research Society (MRS) and ESOMAR. This includes obtaining informed consent from participants, ensuring data confidentiality, and maintaining transparency throughout the research process.
By prioritising ethical considerations, Vision One builds trust with clients and participants alike, ensuring that the research conducted is not only effective but also responsible and respectful of individual rights.
Speak to a Market Research Consultant
Call us on 0203 693 3150, email us at mail@visionone.co.uk or use the form opposite if you are considering:
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Launching a new product
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Entering a new market
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Improving customer retention
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Strengthening brand positioning
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Measuring marketing effectiveness
We are quick, responsive, and above all, our research is customised precisely to your needs, ensuring you get exactly what you need every time.
Powering Business Decisions
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