Experts in the sub-conscious mind
We recognise the limitations of some research methods and know that there is often a gap between what consumers say they will do and how they actually behave. In most cases, asking people questions is only valid if they know the answer – but there are many situations where this is not possible and typically occurs when the subconscious mind is most active. This is where neuromarketing research comes in handy.
For example, take household grocery shopping where much of our shopping behaviour is driven intuitively and instinctively (i.e. autopilot) as we wander around the store. Indeed, recent research suggests that 95% of buying decisions are subconscious and emotional.
Because of this, neuromarketing and our neuro insight techniques come to the fore as it is inherently difficult to verbalise subconscious thoughts which ultimately require special tools to extract them. Our neuromarketing research techniques focus on the following key areas: System 1 and 2 thinking, Attention, Engagement, Emotional Intensity and Long-term memory.
We blend a mixture of psychology, behavioural economics and neuromarketing and years of experience to predict, measure and influence non-conscious and emotional reactions.
In particular, we specialise in uncovering the hidden triggers of consumer purchasing behaviour and decision making. Our neuromarketing research methods started with eye-tracking over 10 years ago and are founded on both reliable and scientifically tested techniques that have been published in research, psychology and marketing journals. They give brand owners a more reliable insight into how consumers feel about a brand, product, service or piece of communication.
Clients Worked With
We've picked out a small selection of the organisations we work with closely to achieve outstanding research;
Making Their Mark
Understanding how people shop to improve product development and card design
Investigating how customers shop the dressed salads department to improve packaging standout and appeal
Using iVision to understand on shelf impact and appeal for better results
Local Like You
Improving the shopper experience through new insights from a fresh approach to investigating shopping behaviour
Lifting The Lid
Understanding customer perceptions on plastic lids and their tendencies to recycle
Can’t Beat The Real Thing
Optimising the online ordering platform for soft drinks amongst Independent Retails