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Estate and Letting Agency Research – Focus Groups

Dr. Hannah Roberts avatar
Dr. Hannah Roberts
The Lounge Take Part In Research Vision One

Take part in a Focus Group about London Estate/Letting Agencies

On behalf of our client, we are running focus groups to examine what sellers and landlords want and need from an estate or letting agent.

The online focus groups will take place on Microsoft Teams between the 16th and 18th January 2024 and will involve you sharing your views on what is important to you in an estate or letting agent.

We would like to hear from you if you are over 18 years of age, have sold a property in London within the last three years or are looking to sell a property in London in the next two years, or are currently a landlord in London. 

The focus group will involve six or seven other participants, all engaging in an open discussion about estate or letting agencies. The session will be facilitated by one of our friendly moderators and last approximately 90 minutes.

To thank you for your time and input we will be offering you the choice of a Fortnum & Mason hamper, a case of wine, or £70, which will be transferred to your nominated bank account or a charity of your choice.

If you’ve  not participated in a focus group before, we suggest you read this brief introduction.

We’d like to hear from you if you are:

The Lounge Age Vision One

You are aged over 18.

The Lounge Location Vision One

You have sold a property in London within the last three years or are looking to sell a property in London in the next two years, or are currently a landlord in London.

The Lounge Calendar Availability Vision One

You are available to take part in an online focus group in the evening of either the 16th 17th or 18th January 2024.

The Lounge Recorded Session Vision One

You are willing to be audio and video recorded (for client purposes only).

What’s Next?

If this sounds of interest to you or you know someone who might be eligible, please complete the form below before the deadline date of 12/01/2024

Once completed, a member of our team will be in touch within a few days where you will be asked to provide further information about yourself to assess whether you fit the profile required for this project. You will then be informed if you are eligible and if so, will be invited to take part.

For any questions about our research you may have, please feel free to email Hannah@visionone.co.uk.

If you would like to take part in research regularly then please join our Market Research community The Lounge, and if you would like to be considered for future focus groups, please tick the box at the end of the form and we will contact you for any focus group you’re suitable for.

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Your Top 7 Questions Answered for The Lounge

FAQ The Lounge and Taking part in focus groups

Read the full list of frequently asked questions

The Lounge is Vision One’s research community of curious, opinion-sharing people who want to shape the future of brands. By taking part in paid research — from surveys to focus groups — you help companies improve products and services. Your voice genuinely influences real decisions.

You might join online focus groups, relaxed discussions, one-to-one interviews, product tests, or quick surveys. Topics range from food, travel and tech to finance, retail and lifestyle. No two studies are the same — which keeps things interesting. We also do mystery shopping, accompanied shopping trips, depth interviews or online surveys.

Not at all! We don’t want “experts” — we want real people. Your everyday opinions, habits, and experiences are exactly what businesses need to hear. If you can share honest feedback, you’re qualified.

Not all research is paid and there are times we are reliant on the public to help for free. However, in such cases where possible we do like to offer a free prize draw to give everyone the opportunity to win. However, our qualitative projects do pay well as they typically require 30mins up to a few hours. Focus groups typically pay around £70-100 for a 90-minute session.

It’s quick, free and simple. Complete a short registration form so we can learn a little about you. This helps us match you with relevant opportunities. Once you’re in, we’ll email you when suitable studies arise. More details here on how to join.

Absolutely. Your personal details are secure and used only for research purposes. We never sell your data. Anything you say is anonymised before being shared, so your privacy is always protected. (Note, We do not ask you to provide any official documents)

Vision One is an established, professional research agency working with leading brands. Our studies are well organised, respectful of your time, and fairly rewarded. The Lounge isn’t just about surveys — it’s about meaningful participation with real impact. We truly value your input and support.

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