Advanced Research Unit
Advanced Consumer Insights Unit - Neuro & Behavioural Science
Welcome to the Advanced Consumer Insights Unit
We are an award-winning team of behavioural scientists and cognitive neuroscientists who specialise in finding actionable insights to your most challenging research questions.
Vision One’s Advanced Research Unit (ARU) comprises open-minded, creative, and scientific individuals. The team benefits from a rare and winning combination of extensive and varied industry experience, outside-the-box creative thinking, and the ability to utilise advanced practical research methods in our research-grade laboratory. We also benefit from a full suite of eye-tracking equipment (stationary, mobile, online, and field of view).
The ARU specialise in helping you understand the conscious and unconscious decisions and motivations that drive your consumers’ purchasing behaviours. This knowledge will help you adapt and grow your business, which is essential in an ever-changing world.
Whatever your business challenge – we have the insight tools to reach new levels of understanding. Our award-winning team has the tools and skills to get the answers your business needs. We’re up for a challenge, so why not put us to the test?
Advanced Research Methods
(Explore our services below – click on the image for more info)
iVision (Eye tracking)
Eye-Tracking Research
Vision One are experts in eye-tracking and have a comprehensive range of a cutting-edge tools for measuring consumers’ visual attention, including stationary, mobile, online, field-of-view.
Our mobile eye tracking is ideal for in-situ research (shopping, driving, playing sport, surfing the internet etc). We even offer predictive AI based eye-tracking called VAA (Visual Attention Analysis).
Unlike traditional Market Research Agencies, Vision One boasts a complete suite of eye-tracking tools, giving us the ability to tackle any research problem related to conscious or unconscious visual attention and behaviour.
People Watching
Ethnographic Research
As behavioural researchers, we specialise in observation and ethnography to gain a clear and unobtrusive view of how consumers naturally behave in the real world.
Observation research involves unobtrusively and naturalistically observing your customers’ behaviour – to determine how they naturally respond to a product, service or situation. This can also be done remotely using our Field of View glasses, allowing customers to record their behaviour in an unobtrusive, naturalistic way. These insights often provide the most natural, compelling and actionable insights possible.
Shopper journeys involve tracking consumers through a physical space using GPS technology to determine which aspects of an environment or experience are approached or avoided, giving you insights about where best to place your products.
Brain Waves
Neuromarketing Research
Vision One has a sophisticated neuroimaging offering, enabling us to measure your brain waves in response to different stimuli in different environments.
We have a complete suite of EEG (mobile, stationary), with expertise in recording and complex analysis, and expertise in fMRI recording and analysis, with our ARU members specialising in both EEG and fMRI. This can provide you with a clear, true picture of what parts of the brain are activated when processing products, brand or services, telling us why people make certain decisions.
Sensing (Biometrics)
Biometrics and Emotion Analysis
Vision One uses sophisticated and cutting-edge technology to measure people’s sensory and facial responses to stimuli, indicating how they really feel about a product, brand or service.
Biometrics measure the intensity of emotional engagement towards a product or service by reading their facial expressions (FACE), measuring the conductivity of their skin (Galvanic Skin Response) or heart rate variability (HRV); this is similar to how lie detectors work.
We're here to help
Book a meeting today.
Would you like to know more about the ARU and our specialist research services, or perhaps you have a brief you would like to discuss with one of our research experts. If so please feel free to book an appointment with us.
Alternatively please give call us on 0203 693 3150 or use the contact button below.
