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Playson Vision One Research

Vision One Working in Partnership with Playson

Tony Lewis (FCIM, MMRS) avatar
Tony Lewis (FCIM, MMRS)

We’re thrilled at Vision One to be working alongside Playson and are excited to be working to build stronger relationships and product offerings.

Thank You

You’ve probably landed on this page because you have very kindly taken part in the Playson Customer Satisfaction survey. So we would just like to say Thank You! Your thoughts and feedback will be valuable both to ourselves and Playson.

Want to get in touch?

If you have any questions or queries about the research that we’re completing then you can get in touch with our contact for the project Alex, or Blanka from Playson.

Vision One

alex@visionone.co.uk

Playson

bh@playson.com

Who Are Playson

Playson is a leading game developer, supplying cutting-edge innovative content across 17 regulated jurisdictions and beyond. Their portfolio of over 65 omnichannel tried, tested and certified casino games for all major European regulated territories including UK, Italy, Malta, Spain, Sweden, Romania, and many more.

Discover More

If you would like to find out more about Vision One and the services we offer you can click just one of the many services we have below, or click above to see more.

Contact Us

We are quick, responsive, and above all, our research is customised precisely to your needs, ensuring you get exactly what you need every time.

Email us at mail@visionone.co.uk
Complete the enquiry form.
Or book a meeting below.

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Latest News

Keep up to date with the latest news and posts from Vision One

A futuristic digital image depicting a glowing sphere with an upward arrow, symbolising dynamic brand growth and energy.

Rethinking Brands as Energy By Tony Lewis, Founder of Vision One Research For years, marketers have been taught to think of brands as fixed systems, defined by positioning statements, values, and visual identity. But through his work at Vision One Research and in Brand Momentum, Tony Lewis challenges this convention. His central idea is simple but transformative: Brands are not static objects. They are energy. From Brand Assets to Brand Energy Traditional branding focuses on what a brand is… its purpose, its values, its positioning. But Tony Lewis argues that this misses something critical: What matters is not just what a brand stands for — but how much momentum it has. In this model, brands behave like moving systems: This is what Brand Momentum defines as brand momentum: the energy that drives growth. The Battery Model of Brands A key idea in Brand Momentum is that brands function like batteries. Every interaction either: This is where the work of Vision One Research becomes critical, measuring not just awareness or perception, but the direction and intensity of brand movement. Why Entertainment is Central to Brand Momentum One of the most powerful implications of this thinking is that it reframes the effectiveness of advertising. Traditional positioning models struggle to explain why humour, entertainment, and quirkiness work so well. But in the Brand Momentum…

Brand Momentum: Rethinking Brands as Energy

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Most research captures what people say, not what they do. At Vision One Research, social research uncovers real behaviour to drive better decisions and outcomes.

Social Market Research That Goes Beyond What People Say