Brand Momentum Triumphs at Business Book Awards 2025 in Sales & Marketing

Vision One Research: The Powerhouse Behind the Pages

At the heart of this success story is Vision One Research, the award-winning agency founded and led by Lewis. Known for delivering cutting-edge insights and strategy to brands across the UK and beyond, Vision One has long been at the forefront of brand intelligence and customer insight.

Brand Momentum is deeply rooted in the agency’s proprietary research and methodologies. Drawing from years of empirical data and client success stories, Lewis provides readers with tools they can apply directly to their own brand strategies.

Tony Lewis Reflects on the Win

Following his win, a clearly moved Lewis shared his thoughts:

“Winning this award is an incredible honour. Brand Momentum was born from years of research and experience, with the aim of helping businesses not just grow, but thrive sustainably. To have this work recognised by the Business Book Awards is deeply rewarding, and I’m grateful to Vision One Research and everyone who has supported the journey.”

His passion for helping businesses create authentic, measurable, and sustainable growth is evident not only in the book but also in his ongoing work as a speaker and consultant.

The Business Book Awards: Recognising True Impact

Now in its eighth year, the Business Book Awards celebrate works that make a real impact on business practice, leadership thinking, and professional development.

By awarding Brand Momentum, the judges not only recognised Lewis’s individual achievement, but also spotlighted the growing importance of strategic brand management in today’s competitive, fast-evolving marketplace.

What’s Next for Tony Lewis?

With this major accolade secured, what lies ahead for the author and strategist?

Lewis has hinted at updating the book with new insights and plans to expand the reach of Brand Momentum through:

• Corporate workshops

• Keynote speaking engagements

• Online training programs

• And potentially a follow-up book and a companion toolkit

His mission? To empower more organisations with the frameworks and insights they need to measure and unlock lasting brand success—whether they’re global players or agile startups.