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Focus Group Agency

Dr. Charlotte Baird

Travel Market Research Experts

Spotlight on travel market research The travel industry has been on a fascinating journey over the past few decades. In order to stay ahead of the competition, companies in this industry need to utilise the power of market research more than ever. Thanks to cheap flights and an increase in knowledge gained on the internet, we’ve witnessed a dramatic rise in the number of people exploring the world. We’ve gone a long way since Alex Garland’s novel The Beach, when it was still possible to visit remote places without them ending up all over social media. YouTube Vlogging, Instagram and other websites have made it much easier for people to get travel inspiration. Then there were the two years when the industry was on its knees as a result of the Covid-19 pandemic. However, not only is the travel sector recovering but it is also going from strength to strength. Digital technologies have opened up all sorts of exciting opportunities for both businesses and travellers. From online booking platforms to contactless check-ins and virtual tours, it’s getting easier to research your destination in detail. There are now more companies than ever that help people get creative when planning their next holiday. The rise of sustainable,…

Achieve Success With Actionable Travel Market Research

Behavioural Research Experts

Interested in behavioural research? Explore the forces shaping human behaviour and decision-making at the MRS Behavioural Science Summit 2025. Discover real-world case studies from commercial and public sector organisations that are placing human insight at the heart of strategic choices—designing powerful interventions that guide behaviour and influence outcomes. This year’s summit highlights both strategic and practical applications of behavioural research and behavioural science across innovation, proposition development, service design, customer experience, marketing communications, commercial performance, digital wellbeing, branding, and packaging. Learn how diverse sectors—from healthcare and FMCG research users to transport and financial services research buyers—are using behavioural insight to create real impact. Why attend the MRS Behavioural Research Summit We’re proud to share that Vision One will be attending and sponsoring this year’s event—supporting the advancement of behavioural science and sharing our own expertise in understanding and influencing decision-making. Secure your place to deepen your knowledge, build confidence in designing behavioural experiments, and explore innovative research methods, frameworks, and tools for shifting and evidencing behaviour change. Behavioural Research Summit Sponsored by Vision One It promises to be a great day, and here’s the agenda for anyone interested in behavioural research: 08.45 Registration & coffee09.25 Welcome – Dr. Nicki Morley, Kantar 09.35 AR: The Modern Word of Mouth Global research reveals how…

Behavioural Research Summit 2025

Harnessing Social Proof - Brand Strategy

HARNESSING SOCIAL PROOF FOR BRAND MOMENTUM “Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions,” notes Jonah Berger, emphasizing the profound influence that social proof has in the digital age. In Brand Momentum, Tony Lewis delves into the essential role of visibility and social proof as cornerstones of brand momentum, where a brand success is propelled by the organic, powerful influence of others using or endorsing it. In an age where consumers trust each other’s recommendations more than any form of direct advertising, brands that can amplify their visibility through social proof have a clear advantage. The human tendency to emulate others and follow crowd behaviours reinforces brand presence in the market, making social proof an invaluable tool for increasing Brand Velocity Score (BVS) and sustaining brand growth. The Role of Social Proof in Building Brand Momentum Social proof works on a simple principle: we trust and mimic the behaviours we see others embracing. When a brand is visible and widely used, people perceive it as trustworthy, reliable, and credible. This is why brands with strong social proof see an increase in BVS, as they aren’t just recognised—they’re accepted and validated by their audiences, creating an…

Harnessing Social Proof for Brand Momentum

Building your Brand

Building your brand: Five Top Tips to Steer Clear of ‘Shiny New Thing Syndrome’ How to Stay on Track, Consistent, and Motivated as a CMO, Business Leader, or Brand Owner  In the fast-paced world of branding and marketing, it’s easy to be lured by the latest trends, tools, and technologies promising quick wins and instant success. This phenomenon, known as ‘shiny new thing syndrome,’ can lead to fragmented strategies, inconsistent messaging, and wasted resources. For CMOs, business leaders, and brand owners, staying focused and consistent is paramount to long-term success. It’s also vital that you can separate the noise and clutter from the valuable tools, strategies and support that will make a genuine, long-lasting impact, and avoid the latest fads! Research indicates that brands often face significant risks when they get distracted by new trends, potentially leading to adverse effects on their performance. A study by the Journal of Advertising Research highlights that discontinuing or frequently shifting advertising strategies, for example, can result in a decline in brand sales. The research underscores the importance of consistency to maintain a brand’s mental availability and market share, especially among light buyers who may forget the brand if it’s not consistently visible (Journal of Advertising…

Building your Brand: Steer Clear of ‘Shiny New Thing Syndrome’