This post explores why brands fail, revealing hidden risks and strategic blind spots that can erode relevance and long-term success without insight-led decision-making.

Brand Mortality – Navigating the Rise and Fall of the Brand Lifecycle

Unlocking Brand Momentum Are you ready to tap into the hidden brand energy that fuels brand growth and success? It’s time to explore the concept of Brand Momentum—how it works, why it matters, and how you can use it to keep your brand thriving. As we gear up for the release of Brand Momentum, here’s your action-packed guide to mastering this powerful force, which we hope will sufficiently pique your interest to want to pre-order this must-read new book ahead of publication on 26th September 2024! Pre-Order the book here What is Brand Momentum? Brand Momentum is the hidden energy that drives a brand’s performance and success. It combines two crucial elements: Together, these elements create a powerful force that propels your brand forward. Here’s how you can harness this energy: Practical To-Dos to Creating Brand Energy 1. Measure Your Brand’s Velocity Regularly 2. Understand the Balance Between Size and Speed Quote from the book…“So, to understand momentum, you need to track two things:how big your ship is (brand mass) and whether people think it’sgaining speed or slowing down (brand velocity).” 3. Leverage Momentum for Long-Term Growth “Think less about being the biggest and more about being unstoppable!” 4. Create Brand Energy…

Unlock Brand Momentum: Fuel Growth with Vision One Research

Business to Business B2B Research Vision One — The Entrepreneurial Boom The UK’s entrepreneurial scene has been on a wild ride over the past three decades – as long as CEO of Vision One and author of the must-read, branding bible Brand Momentum, Tony Lewis, has been in the business. From the shockwaves of 9/11 and the global financial crisis to the COVID-19 pandemic, and the current riots across the UK, these dramatic events have reshaped and continue to shift the start-up, entrepreneurial and SME landscape. According to the Global Entrepreneurship Monitor (GEM) survey, which has been tracking the UK since 1999, there have been some serious highs and lows. Here’s a rundown of some of those key trends and what they mean for branding, measuring brands and business growth, and keeping brand momentum alive. Key Entrepreneurial Trends 1. UK Start-Up Explosion Back in 1999, only 3.3% of Brits were launching new businesses. Fast forward to 2023, and nearly 30% of working-age folks are either planning, starting, or running their own gig. The entrepreneurial spirit has taken off, especially after the global financial crisis and pandemic gave many the push they needed to start their own ventures. 2. Bridging the Gap Across the Nations Scotland suffered a major…

UK’s Entrepreneurial Boom: Lessons for Brands and Business Growth

Video Introduction to Brand Momentum

Learning from Marketing Mistakes: 7 Lessons for Brand & Business Growth In the fast-paced, challenging world of business, even seasoned leaders can stumble. Learning from mistakes is a powerful strategy for refining how we monitor brand and business growth. Here are seven invaluable lessons – built on learning from common mistakes – for managers, business leaders, and marketers to enhance their quarterly, annual, and five-year growth plans. By learning from these common mistakes and monitoring brand and business growth, business leaders can craft more effective quarterly, annual, and five-year growth plans. Embrace data-driven decision-making, stay attuned to customer and employee feedback, and remain flexible to adapt to the ever-changing market landscape. This proactive approach will drive sustainable brand and business growth, positioning your company for long-term success. Short-Term Focus While it’s essential to address immediate challenges, a myopic focus can derail long-term success. One of the biggest challenges for Marketing Directors is striking the right balance between short-term gains and planning for long-term, sustained success. Achieving one-year or even quarterly sales targets is more often rewarded with bonuses than achieving a decade-long sustained brand momentum – that is just one of the harsh truths of boardroom survival. However, balancing short-term objectives with…