Cutting-Edge Technology at the Core
At the heart of BrandVision is a blend of advanced survey research and innovative analytics tools. Leveraging the latest online data collection platforms, BrandVision captures feedback from carefully profiled audiences with speed and accuracy. AI-driven analytics then process this data, uncovering hidden patterns in brand perceptions and consumer behaviour that traditional methods often miss.
Key brand tracking features:
-
Real-Time Dashboards – Instant access to live data, so you can see brand performance at a glance without waiting weeks for reports.
-
Advanced Segmentation – AI-powered profiling that identifies your most valuable customer segments and how they interact with your brand.
-
Emotion & Sentiment Analysis – Measuring the feelings and associations driving brand choice, not just the rational factors.
-
Trend Forecasting – Predictive modelling to anticipate shifts in consumer sentiment before they impact sales.
The key benefits of BrandVision are:
- Easily identifies the right strategy to grow your brand and increase profitability
- Designed for both B2B and consumer brands
- International – readily transfers across countries and cultures
- Provides the eight most important metrics for measuring brand health and growth
- Incorporates some of the best / proven brand models (e.g. Brand Pyramid/Funnel)
- Provides a single metric for tracking and comparison purposes
At the heart of BrandVision is our Brand Equity Wheel – The example below is for Cancer Resaerch the UK’s strongest brand within Charities.
The Bottom Line
Understanding where your brand sits in the mind of the customer is essential for brand owners looking to develop/improve their brand strategy. Vision One’s BrandVision provides the most meaningful brand health and brand equity measurement tool (ever!). BrandVision is a measurement tool that allows brands to fully understand how customers see brands within a market or category. Based on the latest thinking of brands and brand equity, BrandVision establishes 8 essential KPI’s that all brand owners need to develop their brand strategy.