Soreen Success Story
The Original Snack
Testing new and innovative flavours and products for the classic Malt Loaf Company.
Our Food & Drink experts have worked closely with Soreen to explore their consumers thoughts and opinions and produce actionable insights that the brand could improve from.
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The Challenge
Known and much loved for its iconic malt loaf, Soreen has three main products in its portfolio – the classic brick-shaped loaf, lunchbox loaves and loaf bars. Soreen wished to expand its product offering by developing an innovative new line of healthy snacks in various formats and flavours. Vision One created a research package that took Soreen from concept inception, development, taste testing and product positioning amongst a wide range of consumers.
Research Approach
Vision One conducted a two-phase qualitative approach comprising of a total of eight focus groups. The initial phase looked into usage and attitudes and screened a variety of concepts for appeal. In the second phase, participants were asked to test a variety of products validated in the previous phase. The taste testing phase looked at flavour, format, texture and visual appeal, amongst other KPI’s. Feedback was also collated on overall appeal, likelihood of purchase, and perceived healthiness.
Research Findings
The research conducted informed Soreen’s new product development strategy. Following the developmental and product testing stage, further quantitative research was designed to test the finalised products and understand how they should be positioned in-store.
Action
Soreen were able to focus their NPD on a smaller range of concepts and flavours, which whilst being innovative additions to the brand, fitted within the Soreen product family.
