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An image showing a person using a smartphone to access ChatGPT alongside a laptop displaying the ChatGPT interface, illustrating AI-powered conversational technology.

New survey research from Vision One highlights a decisive shift in how artificial intelligence tools and chatbots are being adopted and applied, with usage now firmly embedded across both personal and professional environments.

Latest Behavioural Research on AI Adoption in the UK

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Ready to become a detective? Would you like to take part in a FREE police investigation workshop?
Register interest in the dates or future events in the form below

Police investigation workshop – Ready to become a detective?

what makes the best market research companies

Choosing a market research partner is no longer just a procurement decision. In an environment defined by uncertainty, competition and rapid change, the best market research companies play a critical role in shaping confident commercial decisions. But with hundreds of market research agencies in the UK, global market research groups, and specialist research consultancies all claiming expertise, what actually separates the best from the rest? The answer lies not in size or speed, but in how research is designed, interpreted and applied. The Best Market Research Companies Do More Than Collect Data Many market research companies can run surveys, moderate focus groups or deliver dashboards. Fewer can turn research into clarity. The best market research firms understand that insight is not the same as information. Their role is to: This applies whether delivering consumer market research, B2B market research, or complex strategic studies. 1. They Understand Human Behaviour, Not Just Metrics At their core, the strongest consumer research companies and customer research firms are experts in people. They go beyond surface-level results to understand: This is where qualitative research agencies and qualitative research companies add significant value, particularly when combined with robust quantitative market research. The best insight comes from…

What Makes the Best Market Research Companies?

Calculating NPS Formula

Demonstrating continued excellence in market and social market research We are pleased to announce that Vision One has again been successfully re-accredited to ISO 20252, which is the international quality standard that is adhered to by market, opinion, and social research. This is more than a badge of honour for our clients. It is an independent verification that every aspect of our research, right from design through to analysis and reporting, is of the highest standard in the world. The re-accreditation was the culmination of our thorough independent audit of our research methodologies, project management, and quality control processes, all designed to re-emphasize the fact that, day in, day out, our clients see our research as robust, consistent, and durable enough to withstand close examination. Nevertheless, quality also represents merely one aspect of the whole picture. GBC Means More Good News But quality is one part of the whole picture. As well as ISO 20252, we are proud to be signed up to the Good Business Charter, which recognises our commitment to responsible, ethical and sustainable business practice. Together, these two accreditations reflect how we work – not just what we deliver. As Alex Brown, Director of Insights at Vision One, explains: Maintaining…

Vision One Successfully Re-Accredited to ISO 20252 Research Standard

Vision One Research Awarded Good Business Charter Accreditation

Big news from Vision One HQ. We’re now accredited by the Good Business Charter (GBC), the UK’s go-to benchmark for responsible business. This accreditation isn’t just a badge on our website. It’s a celebration of the way we choose to do business: putting people, society and the planet at the heart of everything we do. For us, good research and good business go hand in hand. What is the Good Business Charter accreditation? Earning the GBC stamp means we meet high standards across people, planet, customers, suppliers and tax. In simple terms: We don’t just talk about doing the right thing — we actually do it. It demonstrates that our values are embedded in the way we operate and that we continue to uphold responsible practices at every level of our organisation. We’ve always aimed to embody this philosophy but now it has been formally recognised, which is another great milestone for us as a business. This certification tells our clients, employees, suppliers and community, that Vision One is committed to fairness, sustainability and ethical behaviour in every corner of our business. “VisionOne Research’s commitment to our 10 Good Business Charter components shows that doing the right thing by employees and…

Vision One Awarded Good Business Charter Accreditation

Isacc Newton - Dynamics of Brand Growth

About the book Brand Momentum, the new book by Vision One CEO Tony Lewis, offers a compelling and innovative perspective on branding, drawing parallels between Sir Isaac Newton’s laws of motion and the dynamics of brand growth. The book, set for release on September 26, 2024, and building on 40+ years of branding, marketing and market research experience, delves into how understanding these fundamental principles can help brands achieve and sustain momentum in a competitive marketplace. Here, we explore key concepts from Lewis’s book and illustrate how Newton’s laws can be applied to branding and the dynamics of brand growth. Three Key Insights from Newton’s Laws of Motion: 1. Newton’s First Law – Inertia Principle: An object remains in its state of motion unless acted upon by an external force.Brand Application: Brands that have established momentum through strategic positioning, effective marketing, and strong consumer engagement are less susceptible to external disruptions. Like objects in motion, these brands continue to thrive and keep going for longer. 2. Newton’s Second Law – Force and Acceleration Principle: The force on an object is equal to its mass multiplied by its acceleration.Brand Application: Brands with significant market presence, customer loyalty, and high recognition (greater mass) exert greater influence on…

Newton’s Laws of Motion and the Dynamics of Brand Growth

Business to Business B2B Research Vision One

The Entrepreneurial Boom The UK’s entrepreneurial scene has been on a wild ride over the past three decades – as long as CEO of Vision One and author of the must-read, branding bible Brand Momentum, Tony Lewis, has been in the business. From the shockwaves of 9/11 and the global financial crisis to the COVID-19 pandemic, and the current riots across the UK, these dramatic events have reshaped and continue to shift the start-up, entrepreneurial and SME landscape. According to the Global Entrepreneurship Monitor (GEM) survey, which has been tracking the UK since 1999, there have been some serious highs and lows. Here’s a rundown of some of those key trends and what they mean for branding, measuring brands and business growth, and keeping brand momentum alive. Key Entrepreneurial Trends 1. UK Start-Up Explosion Back in 1999, only 3.3% of Brits were launching new businesses. Fast forward to 2023, and nearly 30% of working-age folks are either planning, starting, or running their own gig. The entrepreneurial spirit has taken off, especially after the global financial crisis and pandemic gave many the push they needed to start their own ventures. 2. Bridging the Gap Across the Nations Scotland suffered a major…

UK’s Entrepreneurial Boom: Lessons for Brands and Business Growth

Building your Brand

Building your brand: Five Top Tips to Steer Clear of ‘Shiny New Thing Syndrome’ How to Stay on Track, Consistent, and Motivated as a CMO, Business Leader, or Brand Owner  In the fast-paced world of branding and marketing, it’s easy to be lured by the latest trends, tools, and technologies promising quick wins and instant success. This phenomenon, known as ‘shiny new thing syndrome,’ can lead to fragmented strategies, inconsistent messaging, and wasted resources. For CMOs, business leaders, and brand owners, staying focused and consistent is paramount to long-term success. It’s also vital that you can separate the noise and clutter from the valuable tools, strategies and support that will make a genuine, long-lasting impact, and avoid the latest fads! Research indicates that brands often face significant risks when they get distracted by new trends, potentially leading to adverse effects on their performance. A study by the Journal of Advertising Research highlights that discontinuing or frequently shifting advertising strategies, for example, can result in a decline in brand sales. The research underscores the importance of consistency to maintain a brand’s mental availability and market share, especially among light buyers who may forget the brand if it’s not consistently visible (Journal of Advertising…

Building your Brand: Steer Clear of ‘Shiny New Thing Syndrome’

Monitoring brand and business growth

Learning from Marketing Mistakes: 7 Lessons for Brand & Business Growth In the fast-paced, challenging world of business, even seasoned leaders can stumble. Learning from mistakes is a powerful strategy for refining how we monitor brand and business growth. Here are seven invaluable lessons – built on learning from common mistakes – for managers, business leaders, and marketers to enhance their quarterly, annual, and five-year growth plans. By learning from these common mistakes and monitoring brand and business growth, business leaders can craft more effective quarterly, annual, and five-year growth plans. Embrace data-driven decision-making, stay attuned to customer and employee feedback, and remain flexible to adapt to the ever-changing market landscape. This proactive approach will drive sustainable brand and business growth, positioning your company for long-term success. Short-Term Focus While it’s essential to address immediate challenges, a myopic focus can derail long-term success. One of the biggest challenges for Marketing Directors is striking the right balance between short-term gains and planning for long-term, sustained success. Achieving one-year or even quarterly sales targets is more often rewarded with bonuses than achieving a decade-long sustained brand momentum – that is just one of the harsh truths of boardroom survival. However, balancing short-term objectives with…

Learning from mistakes: 7 Lessons for Growth

Best of MRS events - Market Research Manchester

Catch the very best of MRS this summer in Manchester! Vision One is delighted to sponsor the MRS Best of Events and Awards on 17th July 2024 in Manchester Over the past 12 months, the Market Research Society has showcased some extraordinary research and convened brand and agency experts to address the biggest issues facing insight teams today. This July, Manchester will host Vision One and the MRS’s Best of Events and Awards. We’ll bring together regional insight leaders to discuss how to address these transformative changes facing our sector. And we’ll celebrate some of the most highly regarded research being delivered by insight teams with a northern focus. The MRS has collated a selection of our favourite sessions from recent events and awards, so insight professionals in the North don’t miss out on this year’s highlights. Join client-side and agency regional insight leaders as they share their fascinating research journeys to improving consumer understanding, engagement and experience. Find out how to pack a punch with your insights by maximising the delivery, reach and impact of research with key audiences. What to Expect at the Best of MRS Events and Awards Key contributions from, Co-op * Google * L’Oreal * BBC * Whitbread *…

Catch the Best MRS Events and Awards (Manchester 2024)

Vision One team

Vision One is delighted to announce the new appointment of Anabella Cassinelli as Senior Market Research Executive.

Anabella Cassinelli joins Vision One

Qualitative Research Agency

Latest Appointments We are delighted to announce our latest senior management appointments for Alex Brown, and Kendra Furey.Over the past six months, we have been reviewing our business and operational needs, and as a result, have put in place new senior roles within the business to help with a new phase of growth and development within the business. Joining Tony Lewis, Founder and CEO, the Senior Management Team (SMT) now includes:     * Alex Brown – Director of Insights     * Kendra Furey – Head of Client Success    * Adam Lunt – Head of Client Development Director of Insights Alex Brown has been appointed as a member of the board and company director, and will now assume the role of Director of Insights – responsible for both the strategic and day-to-day running of the newly formed Insights Team. The role is a step up from his previous role as Head of Operations where he transformed our project delivery. In light of the rapid growth of AI, we anticipate AI will transform research and insight and Alex will help lead the company through this process. Head of Client Success Kendra joined in 2019 and has been an integral part of the award-winning…

New Appointments for Brown and Furey