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Start Up Research

Market Size, Potential and Market Share

Why Market Sizing Matters for Scale Ups Understanding TAM (Total Addressable Market), SAM (Serviceable Available Market), and SOM (Serviceable Obtainable Market) is crucial for any business seeking clarity on growth potential and for calculating market size and opportunity. These metrics are often used in new product development research and concept testing research to help define overall demand, pinpoint realistic opportunities, and identify achievable market share. By mastering them, businesses can sharpen strategy, allocate resources effectively, and build investor confidence. This article explores their benefits in depth, demonstrating how they inform smarter decisions and reveal true growth potential—making it essential reading for ambitious leaders. Knowing your market size is essential if you want to enter new markets or grow with confidence. Market sizing helps you: Two Proven Approaches to Market Sizing Top-Down Approach The Top-Down approach starts with broad industry data and narrows down to your segment. Example: Launching a plant-based protein bar in the UK This approach shows the scale of the big picture opportunity before refining it into achievable goals. Bottom-Up Approach The Bottom-Up approach to calculating market size builds on your own product inputs, such as pricing, conversion, and customer base. Example: Launching a subscription-based meditation app in the UK This view…

How to Calculate Market Size for New Products

Business to Business B2B Research Vision One

The Entrepreneurial Boom The UK’s entrepreneurial scene has been on a wild ride over the past three decades – as long as CEO of Vision One and author of the must-read, branding bible Brand Momentum, Tony Lewis, has been in the business. From the shockwaves of 9/11 and the global financial crisis to the COVID-19 pandemic, and the current riots across the UK, these dramatic events have reshaped and continue to shift the start-up, entrepreneurial and SME landscape. According to the Global Entrepreneurship Monitor (GEM) survey, which has been tracking the UK since 1999, there have been some serious highs and lows. Here’s a rundown of some of those key trends and what they mean for branding, measuring brands and business growth, and keeping brand momentum alive. Key Entrepreneurial Trends 1. UK Start-Up Explosion Back in 1999, only 3.3% of Brits were launching new businesses. Fast forward to 2023, and nearly 30% of working-age folks are either planning, starting, or running their own gig. The entrepreneurial spirit has taken off, especially after the global financial crisis and pandemic gave many the push they needed to start their own ventures. 2. Bridging the Gap Across the Nations Scotland suffered a major…

UK’s Entrepreneurial Boom: Lessons for Brands and Business Growth

Building your Brand

Building your brand: Five Top Tips to Steer Clear of ‘Shiny New Thing Syndrome’ How to Stay on Track, Consistent, and Motivated as a CMO, Business Leader, or Brand Owner  In the fast-paced world of branding and marketing, it’s easy to be lured by the latest trends, tools, and technologies promising quick wins and instant success. This phenomenon, known as ‘shiny new thing syndrome,’ can lead to fragmented strategies, inconsistent messaging, and wasted resources. For CMOs, business leaders, and brand owners, staying focused and consistent is paramount to long-term success. It’s also vital that you can separate the noise and clutter from the valuable tools, strategies and support that will make a genuine, long-lasting impact, and avoid the latest fads! Research indicates that brands often face significant risks when they get distracted by new trends, potentially leading to adverse effects on their performance. A study by the Journal of Advertising Research highlights that discontinuing or frequently shifting advertising strategies, for example, can result in a decline in brand sales. The research underscores the importance of consistency to maintain a brand’s mental availability and market share, especially among light buyers who may forget the brand if it’s not consistently visible (Journal of Advertising…

Building your Brand: Steer Clear of ‘Shiny New Thing Syndrome’

10 tips for start-ups - B2B Research Agency

Top 10 Tips for Start-Ups & Entrepreneurs: The Importance of Market Research For Brand Growth For start-ups and entrepreneurs, understanding market dynamics is crucial to business growth and brand momentum. Market research provides invaluable insights to steer your business in the right direction. Despite its importance in brand building, research is often overlooked as part of the planning process – we think it’s key! Here are 10 essential tips to help you grasp the importance of market research for your start-up’s success. So why not make a coffee, put your feet up and relax for 5 mins?! Quick Summary Market research is not a one-time task but an ongoing process that plays a pivotal role in business growth and brand momentum. For start-ups and entrepreneurs, leveraging market research can provide the insights needed to make informed decisions, stay ahead of the competition, and effectively meet customer needs. By incorporating these 10 tips for start-ups into your start-up strategy, you can harness the power of market research to drive your business toward long-term and sustainable brand growth and success. Keep Up With Your Audience Identifying and understanding your target audience is the foundation of any successful business. During the introduction phase, wisdom suggests focusing on whatever manageable…

Top 10 Tips for Start-Ups & Entrepreneurs and Business Growth