Emotional BrandingApril 2, 2020Happy Customers are the route to success for most brands? Branding is much more than just a brand name, logo or strap-line. Successful branding is far deeper than that. The… Read More Brand Awareness SurveysMarch 31, 2020Grow your Brand Brand awareness surveys are one of the most important tools for challenger brands looking to grow their business FAST, which is why Brand Awareness is one of… Read More The Brand FunnelSeptember 9, 2019What is the Brand Funnel? The Brand Funnel (or sometimes known as the Brand Pyramid), is a model designed to help brands grow through a series of steps. The funnel focuses on five… Read More The Brand Equity WheelSeptember 6, 2019Brand Equity Measurement, Brand Health and the Brand Wheel Brand Equity measurement is a construct measuring the value a brand generates in the customer’s mind. It is a fundamental part of… Read More
