Specialist Eye Tracking Companies for UX and Shopper Insights

How eye-tracking research helps

Wondering how an eye-tracking market research company can impact your strategic decision-making?

Imagine being able to see things through your customers’ eyes, precisely as they see things. Just imagine being able to track what they look at first and what interests them enough to hold their gaze. 

Eye Tracking really does let you see through the eyes of your consumer. It’s revealing, perfect for shopper journeys, evaluating communications and usability testing. It provides a far deeper insight into how they process communication, brands and packaging. It’s like pulling back the curtain – delving far beyond verbal responses to explore and understand the subconscious mind and real customer behaviour.

UK & International Eye Tracking Research

iVision is our suite of eye tracking  research solutions, providing vital, game-changing information for business, brand and advertising communications anywhere, including:

• Shopping behaviour, decision-making and store navigation
• Customer experience research
• Website design and usability studies
• Product and packaging research (what people see/read)
• Digital, press, outdoor advertising and POS

As a leading eye-tracking agency, we are all too aware of the benefits of eye tracking. It’s the perfect tool for recording dynamic content, such as TV advertising, films, games and website usability testing. Take a look at our example below, which shows the heat maps for Domino’s Pizza advertising executions. The heat map brilliantly highlights the focus of attention.