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Vision One Working With FSB

Vision One Working with the FSB

Tony Lewis (FCIM, MMRS) avatar
Tony Lewis (FCIM, MMRS)

Thank You

You may have landed on this page because you have very kindly taken part in our FSB survey. We would like to say ‘Thank You!’ for your time and support on behalf of both FSB and us.

Vision One is delighted to announce that we are once again partnering with the Federation of Small Businesses (FSB). As business experts, the FSB’s mission is to help smaller businesses achieve their ambitions.

All respondents will be entered into a prize draw being operated by FSB – details of which can be found on the link.

If you would like to find out more about Vision One, you can read more About Us.

Who are FSB?

The FSB is here to help smaller businesses achieve their ambitions by representing the 5.8 million small businesses in the UK, who make up 99.3 per cent of all private sector businesses. They were established 45 years ago and are the UK’s largest grassroots business campaigning group, ensuring the voice of small businesses is heard at the highest level across the UK, as well as providing business services and products to their members.

Let’s have a Chat

If you are keen to learn more about Vision One, the FSB Survey, or our business research services, please call 0203 693 3150 or contact Alex Brown using the button below.

Need the insights to make smarter, more confident decisions?

Get in touch for a fast, tailored proposal of

email us at mail@visionone.co.uk 
or call us on 0203 693 3150


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Latest News

Keep up to date with the latest news and posts from Vision One

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Rethinking Brands as Energy By Tony Lewis, Founder of Vision One Research For years, marketers have been taught to think of brands as fixed systems, defined by positioning statements, values, and visual identity. But through his work at Vision One Research and in Brand Momentum, Tony Lewis challenges this convention. His central idea is simple but transformative: Brands are not static objects. They are energy. From Brand Assets to Brand Energy Traditional branding focuses on what a brand is… its purpose, its values, its positioning. But Tony Lewis argues that this misses something critical: What matters is not just what a brand stands for — but how much momentum it has. In this model, brands behave like moving systems: This is what Brand Momentum defines as brand momentum: the energy that drives growth. The Battery Model of Brands A key idea in Brand Momentum is that brands function like batteries. Every interaction either: This is where the work of Vision One Research becomes critical, measuring not just awareness or perception, but the direction and intensity of brand movement. Why Entertainment is Central to Brand Momentum One of the most powerful implications of this thinking is that it reframes the effectiveness of advertising. Traditional positioning models struggle to explain why humour, entertainment, and quirkiness work so well. But in the Brand Momentum…

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