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Playson Vision One Research

Vision One Working in Partnership with Playson

Tony Lewis (FCIM, MMRS) avatar
Tony Lewis (FCIM, MMRS)

We’re thrilled at Vision One to be working alongside Playson and are excited to build stronger relationships and product offerings.

Thank You

You’ve probably landed on this page because you have very kindly taken part in the Playson Customer Satisfaction survey. So we would just like to say Thank You! Your thoughts and feedback will be valuable to both Playson and us.

Want to get in touch?

If you have any questions about the research we’re conducting, you can get in touch with our project contact, Alex or Blanka from Playson.

Vision One

alex@visionone.co.uk

Playson

bh@playson.com

Who Are Playson

Playson is a leading game developer, supplying cutting-edge, innovative content across 17 regulated jurisdictions and beyond. Their portfolio of over 65 omnichannel tried, tested and certified casino games for all major European regulated territories, including the UK, Italy, Malta, Spain, Sweden, Romania, and many more.

Discover More

If you would like to find out more about Vision One and the services we offer, you can read Playson’s client feedback below or on the Clutch.

Very positive client feedback from Playson Sales Director Biank Honor.

Contact Us

We are quick, responsive, and above all, our research is customised precisely to your needs, ensuring you get exactly what you need every time.

Email us at mail@visionone.co.uk
Complete the enquiry form.
Or book a meeting below.

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Robert-Plutchik-Wheel-Of-Emotion

How Robert Plutchik’s Wheel of Emotions can boost your brand How do you feel right now? Happy? Sad? Anxious? While most of us think about our emotions in broad-brush terms like these, the reality is a lot more nuanced. In fact, humans can experience around 34,000 different feelings. Though faced with a list that long, you’ll inevitably feel one overriding emotion: overwhelmed! Thankfully, there is a way to make sense of all these emotions. It’s known as the Wheel of Emotions, and it provides a simple visual guide to understanding consumers’ feelings towards brands, communications, and experiences. The wheel plays a fundamental role in how we evaluate consumers’ emotions across many of our products and services, including our award-winning BrandVision (Brand Tracking), AdProbe and our messaging and Advertising testing approach. Introducing the Wheel of Emotions The Wheel of Emotion is the work of US psychologist Dr Robert Plutchik. According to his theory, all 34,000-odd emotions can fall into one of eight main feelings. He groups these in four pairs of opposites: Joy & Sadness, Fear & Anger, Acceptance & Disgust, Surprise & Anticipation. The Wheel of Emotions is a great way to simplify complex emotions and identify how one emotion…

Robert Plutchik’s Wheel of Emotions to boost your brand