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Our exciting new offices Mann Island, Liverpool Docks

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Tony Lewis (FCIM, MMRS)

Vision One opens its new Mann Island office at the request of employees

We decided to take a jump ship and move our North West office to the hub of creativity that is Mann Island in Liverpool.

Company founder Tony Lewis is delighted with the outcome of the staff’s vote to remain office-based and with the choice of new offices at Mann Island. To find a map and directions to our new offices, please visit our contact us page. Alex Brown commented on the exciting new offices, which offer an open-plan and collaborative working environment.

About us

Vision One is an independent market research agency established in 1999. The company opened its London office in 2003 and its Liverpool offices in 2009. Vision One provides high-quality global business and consumer insights. We became ISO 20252 accredited in 2018. This year we won the Drum’s 2020 Award for the UK’s Best Market Research Agency.

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We are quick, responsive, and above all, our research is customised precisely to your needs, ensuring you get exactly what you need every time.

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Rethinking Brands as Energy By Tony Lewis, Founder of Vision One Research For years, marketers have been taught to think of brands as fixed systems, defined by positioning statements, values, and visual identity. But through his work at Vision One Research and in Brand Momentum, Tony Lewis challenges this convention. His central idea is simple but transformative: Brands are not static objects. They are energy. From Brand Assets to Brand Energy Traditional branding focuses on what a brand is… its purpose, its values, its positioning. But Tony Lewis argues that this misses something critical: What matters is not just what a brand stands for — but how much momentum it has. In this model, brands behave like moving systems: This is what Brand Momentum defines as brand momentum: the energy that drives growth. The Battery Model of Brands A key idea in Brand Momentum is that brands function like batteries. Every interaction either: This is where the work of Vision One Research becomes critical, measuring not just awareness or perception, but the direction and intensity of brand movement. Why Entertainment is Central to Brand Momentum One of the most powerful implications of this thinking is that it reframes the effectiveness of advertising. Traditional positioning models struggle to explain why humour, entertainment, and quirkiness work so well. But in the Brand Momentum…

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