Packaging – Where small changes can have a dramatic benefit
Vision One has been helping brand owners develop and improve their packaging through our innovative packaging research for the past 20 years. Since its inception, our PackProbe pack testing approach has developed a reputation for providing great insights and for helping brands optimise this design and sales.
PackProbe's advanced and powerful features have been widely recognised as both ground-breaking and innovative. Last year, our awarding winning pack-testing service was re-engineered to make it one of the most advanced and powerful packaging design testing tools available.
Under continual development, It achieves this through new System 1 thinking (the autopilot which often makes our decisions without us even knowing). It can be combined with our eye-tracking research, AI visual attention analysis, and Virtual Shopping or virtual shelves to become the ultimate research solution for identifying and improving your designs.
- Provides the strategic Insights that will help improve your sales
- Helps you understand which elements of your packaging and design are working
- Includes advanced AI, virtual shopping and eye-tracking features
- Measure attention and optimises your impact and on-shelf standout
- Saves time and money on your packaging by preventing mistakes
- Helps you choose the right pack and design with confidence
Most buying decisions are instantaneous and often emotionally driven. Testing pack designs should be no different in order to their ‘gut’ reaction which is a good predictor in the real world (and avoids over rationalisation of their choices).
Peripheral Vision Testing
Did you know less than 20% of your vision is sharp?
When we are out shopping, we use peripheral vision (which is also blurred) to find and locate products to buy. As such, we test packing in both its in-focus visual state and blurred.
Best practice means that all pack-testing should be as realistic as possible
Vision One use state of the art virtual 2D and 3D visuals to replicate the shopping environment. (Check out Virtual Shop - PackProbe‘s 2D & 3D Design Research software technology).
PackProbe delivers an unparalleled understanding of the standout power of the new design on the shelf, an estimate of market share and actionable recommendations on how to improve.
Clients Worked With
We've picked out a small selection of the organisations we work with closely to achieve outstanding research;
Helping one of Europes leading toilet and kitchen paper manufacturers optimise their packaging
Investigating how customers shop the dressed salads department to improve packaging standout and appeal
Using iVision to understand on shelf impact and appeal for better results
High Oven Pride
Brand health tracking for Oven Pride
Journey To Better Health
Optimising packaging and brand communications for a healthier future
Baking For Success
Fresh insights into packaging design and messaging for the world’s largest Brioche brand