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Quantitative Research for Data Driven Insights
Quantitative research agency for In-person, telephone + online suveys
Quantitative Research Agency
Specialising in primary quantitative market research methods, we blend robust survey research methods, cutting-edge software, smart thinking, advanced data analytics and powerful storytelling to deliver insights that drives real impact for our clients.
Select below the type of quantitative market research surveys you are looking:
Quantitative Market Research Services
Brand Tracking
BrandVision is our pioneering brand tracking research system. Our strategic approach uniquely focuses on the metrics that drive growth.
International Surveys
Our quantitative international research surveys cover all continents, including: North and South America, Europe, EMEA, Australia and Asia.
Customer Segmentation
We have the research and analysis tools to help our clients improve their targeting and segmentation strategies.
Concept Testing
Our concept testing research incorporates new system 1 thinking, focusing on emotion-based decision-making within short time frames.
Brand Research Surveys
Specialising in brand insight, we work alongside organisations to explore and develop their business, branding and communications strategies.
Messaging Research
Vision One specialise in advertising and marcoms research – helping to maximise ROI across TV, radio and social media.
NPD Research Surveys
Vision One are experts in innovation and new product development, from idea generation to product screening, across a wide variety of sectors.
Customer Satisfaction
Many companies lose over 45% of their customers every five years. Just a 5% increase in customer loyalty could increase profits by up to 85%.
B2B Research Surveys
Vision One is in specialist B2B research and one of the UK’s leading business to business, strategy and marketing agencies.
Quantitative Research Methods
Specialising in a wide range of quantitative research and survey research methods, we deliver professional ad hoc and continuous market research to businesses right across the world. With quantitative surveys starting from 100 interviews right up to 20,000+, we can deliver game-changing insights, regardless of your survey size.
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Telephone Surveys
Telephone surveys offer quick data collection with personal interaction. They can reach a wide demographic, including business customers and those without internet access. Interviewers can clarify questions in real time, improving data accuracy. Random sampling is easier, and response rates are often higher than online surveys in certain populations.
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Online Surveys
Online surveys are cost-effective, fast, and scalable. They allow for automatic data collection and analysis, reducing human error. Respondents can complete them at their convenience, increasing participation. Visual elements like images and videos can be included, and skip logic ensures tailored questioning, improving the quality of responses.
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Face to Face
Ideal for events and location research, face-to-face surveys provide rich, in-depth data through personal interaction. They build rapport and trust, encouraging honest responses. Non-verbal cues can be observed, adding context to answers. Complex questions can be explained, improving understanding. This method often yields high response rates and more thoughtful, accurate feedback from participants.
Benefits of a Quantitative Research
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Robust & Reliable: Quantitative research brings clarity and certainty through data-driven validation of pre-constructed theories.
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Global Reach: Thousands of participants can take part simultaneously, anywhere in the world.
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Fast Insights: Data can be processed quickly, providing rapid answers when time is critical.
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Repeatable & Scalable: Surveys can be repeated multiple times, enabling powerful benchmarking and tracking over time.
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Deep Comparisons: Track changes within the same sample, across different demographics, segments, or cultures.
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Unlimited Participation: No cap on participant numbers — delivering vast, high-quality strategic data.
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Custom Analysis: Slice and dice data with unlimited cross-breaks and demographic filters for precise insights.
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Uncompromising Quality: We go further, proudly holding the prestigious ISO 20252:2012 accreditation, shared by only ~100 businesses worldwide, ensuring world-class research standards.
Turbocharged Decision-Making
We are quick, responsive, and all our research is customised precisely to your needs, ensuring you get exactly what you need every time.
Email us at mail@visionone.co.uk
Complete the enquiry form.
Powering Business Decisions
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LET’S HAVE A CHAT
If you are curious to know more about how we could work together, or how our insights can grow your business, then please give call us on 0203 693 3150 or use the contact button below.
(FAQ) Frequently asked questions about quantitative research
Quantitative market research surveys are one of the two most popular approaches with market research agencies – the second being Qualitative research (incorporating focus groups, online qualitative research, ethnography and in-depth interviews).
Both approaches provide valuable insights and their own unique perspective. But our experience has shown that deeper insight often stems from a combination of the two. Quantitative survey research provides robustness and reliability. On the other hand, Qualitative research provides a more in-depth understanding of how people think and feel.
As winners of Best Market Research Agency 2021 (The Drum Awards) and Company Partners to the UK Market Research Society (MRS), we take quality seriously. All our quantitative survey research conforms to data protection law (we are also registered with the Information Commissioner’s Office).
Population size – The total number of people you are studying. This is typically the market size – e.g. all customers in the UK.
Confidence level – How sure you want to be about the results. Typically this is either 90% or 95%
Margin of error – How much error are you willing to tolerate (+/-3% is common) however this will be driven by your samples.
| Population size | The total number of people you’re studying (e.g. all customers in the UK) |
| Confidence level | How sure you want to be about your results (usually 95%) |
| Margin of error | How much error you’re willing to tolerate (±3% is common) |
When running a research project, understanding your target audiences starts with asking the right research questions. By combining quantitative and qualitative research, businesses can uncover both the measurable trends and the deeper motivations behind customer behaviour. Quantitative research often involves engaging a large group of respondents through survey software, where carefully designed survey questions help capture quantifiable data. This provides a clear, data-driven view of patterns and preferences that can guide confident business decisions.
Alongside quantitative data, incorporating qualitative data offers richer insights into why people think or act in certain ways. A well-structured survey might include a Likert scale to measure levels of agreement, giving researchers a precise way to quantify opinions while also leaving space for open-ended feedback. Together, these approaches create a balanced methodology that transforms raw responses into actionable insights, ensuring your research project delivers maximum value.
Confused? If so, quantitative market research companies like Vision One can help you with your research needs.
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