Vision One - Omnibus Survey Research Companies UK

Vision One’s Consumer Omnibus offers brands, agencies, charities, and academics a fast, cost-efficient way to tap into a nationally representative sample of UK consumers and understand how they think, feel, and behave

Key Features & Methodology

• The sample includes  1,000 or 2,000 UK adults, weighted to reflect official Office for National Statistics benchmarks.
• Demographic quotas include age, gender, and region to ensure broad representation.

Cost & Timing

• The omnibus survey runs weekly: every Friday. Results are delivered by the following Friday or sooner.
• Pricing is per question: £250 (+ VAT) for each of up to 10 questions; subsequent questions cost £200 each. There’s no minimum spend.
• Discounts are available for charities and non-profit organisations, start-ups and for bulk question purchases (bundle deals).

Deliverables (Clients receive)

• Assistance with questionnaire design and brainstorming to make sure research questions are well-targeted.
• Formatted data tables with unlimited custom cross-breaks so you can slice the data by various demographics.
• Optional “press release checking” to ensure any published materials based on the research are accurate.
• Optional topline report summarising the most important findings and insights.

Vision One’s Small Business and SME Omnibus gives research buyers access to the views and opinions of senior decision-makers in micro, small and medium businesses across the UK

Sample & Methodology

• The survey reaches 500 senior decision-makers in companies with fewer than 250 employees.
• It ensures representation across business sizes: micro, small, and medium firms are each guaranteed at least 50 respondents.
• Data comes with cross-breaks by gender, region, size of company, years established, sector, and turnover—enabling detailed segmentation.

Cost & Timing

• Each question in the omnibus costs £500 (+ VAT), and there’s a minimum of 5 questions per wave.
• The omnibus runs once monthly, with results delivered in under a week.
• Bulk question purchases get discounts; “bundle deals” are available.

Deliverables (Clients receive)

• Fast, cost-efficient way to understand what matters to SME decision-makers: their views, attitudes, priorities, and behaviours.
• Assistance with questionnaire design and brainstorming to make sure research questions are well-targeted.
• Cross-breaks across SME sizes, clients can dig into how different types of SMEs compare.
• Optional “press release checking” to ensure any published materials based on the research are accurate.
• An optional topline report summarising the most important findings and insights.

We also offer omnibus survey services with niche B2B and B2C audiences. Niche markets include: Families with kids, specific age ranges, gender, location, medical conditions, international travellers, luxury buyers, hobbies and more. Pricing varies depending on incidence and incentive. For this reason, please see our rate card or drop us a line below.