Exit Interview
Measure experiences with Exit Surveys and Interviews
What Are Exit Interviews?
An Exit Interview is a method of collecting feedback from a customer after departing a specified location, event or after an experience. Their main goal is to collectively accumulate and generate thoughts and opinions on a topic, such as an experience they have just had in the location they have just visited.
The interviews are typically done in person but be conducted by telephone or digitally. They tend to combine a mix of both closed and open-ended questions to allow true issues to emerge.
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Why do Exit Interviews Work?
It is about developing knowledge. Using researchers trained to produce insights that can drive success within businesses. Companies can take the results and analytics from research companies like Vision One to understand why consumers stay or leave, what catches their minds or how they feel overall to drive the correct level of change in a brand.
The interview can take place from a Face-To-Face conversation, a questionnaire on a tablet, a survey afterwards or a combination of all. We believe that when questioning minute details such as the advertising and marketing they saw in a store or the decisions that made them pick one product over another, the survey needs to be completed as quickly as possible so that the participants do not forget, which is where in-store Exit Interviews work strongest. If it is just about if they are satisfied with their purchase or the brand, then the information you have from their purchase, such as email addresses, allows you to create satisfaction surveys that can be sent out a few weeks after any shop entry.
If the study is amongst staff, then you can reveal any pain points they may have from a decision-making process, a lack of skills or a problem that your organisation faces without your knowledge. By customers or employees highlighting these issues, you can move to generate new platforms, processes or products that enhance your brand and create bigger and better opportunities for succeeding for years to come.
Can Brands Do Exit Interviews Alone?
Unfortunately, there are issues with brands who try this alone. They either do not have the means or the correct tools to collect and analyse the data, resulting in a failure to improve retention and the business as a whole. The lack of quality and best practices is why we believe our ability to guide brands to achieve success through Exit Interviews and help your business grow.
Use our team of experts with 20 years of experience to help produce actionable insights through your own tailor-made research journey, where you are informed and kept in the loop across the whole project.
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