October 10, 2022
Vision One is delighted to be one of the leading research agencies on the UK’s top review site The Drum Recommends (Previously Recommended Agencies Registrar or RAR+). Only companies who score above our threshold become recommended and are included in the register. The results provide a unique insight into the experiences of other clients with particular suppliers.
The Drum Recommends (RAR+) gathers information from companies across the spectrum of marketing services, with details of key clients, resources and key staff, sector experience, case histories, and company finances all captured. Uniquely, the RAR+ also measure a company’s level of customer satisfaction, asking clients to rate their suppliers in two ways:
First, The Drum ask clients to give a score out of 100 for each service they have bought from the agency. Second, clients are asked to rate their agency out of a score out of 100 for seven key criteria:
Suppliers must have a minimum of three high ratings per service before being recommended and we also welcome comments on service levels, key individuals, and any specific work of note. All input is confidential and comments are never attributed. The ratings for these criteria are combined, and using the formula described below provide an overall score. The individual ratings act as an independent measure of agency performance.
You can see Vision One’s results here.
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Brand reputation is the public’s perception of a brand, shaped by customer experiences, trust, values, and communication. For marketers, it’s a vital asset that drives loyalty and competitive advantage. Actively measuring and tracking brand reputation identifies risks, strengthens credibility, and ensure long-term growth
The Z test is a statistical method used in research to check if differences between groups or results are real or just due to chance. By comparing data to an expected average, it helps businesses confirm whether findings are meaningful, giving confidence in decisions based on survey results.