Market Entry

Guiding brands through the start-up process and develop a strategy of Market Entry to provide actionable insights to transform your journey to success.

Reduce the Risks in your expansion strategy
with Market Entry and Sizing Research 

Our award-winning team have the tools and skills to get the answers your business needs

Market Entry Research Vision One

Why Is Market Entry Research Important?

Market Entry Research refers to brands conducting a study amongst a market they are trying to enter, to survey the sector and better equip a business expanding within their market or entering a new one.

This data is vital for a brand to understand the size of the market they’re attempting to enter, how much revenue is generated in the market and how likely the proposition being proposed will work. From here, the research allows you to reduce any possible barriers that could conflict with the proposed plan.

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Our Market Entry Testimonials

“Vision One were excellent to work with throughout the process. They understood our brand and its needs and took on feedback to make changes where necessary. We’re very happy with the level of insight gained.”

Salcombe Gin

“Absolutely no dislikes. Vision One is diligent from beginning to end on all projects that have undertaken with us. They take the time to learn about our products and solutions and markets. Vision One are known at Pitney Bowes globally as an extension to our European Marketing Team rather than a vendor/supplier who is providing a service.”

Pitney Bowes Logo

“Working with Vision One was a brand new partnership for us this year, but we were impressed from the very start with their collaboration, support and professionalism in helping us to develop our B2B satisfaction survey.”

NotOnTheHighStreet Logo

“Vision One deliver what we need. They have a friendly but efficient approach to the projects and are flexible and agile enough to respond to our changing needs. From the initial contact through to the presentation and feedback of research projects, Vision One do not disappoint”

Premier Paper Logo

“Vision One were an absolute pleasure to work with and I would highly recommend them to anyone looking for a strategic thinking market research agency. They had great client relations, always keeping you informed on the progress of your research project, they bought creative ideas to the table, and delivered on the strategic insight we needed.”

Domino Jewellery

It was a pleasure to work with everyone at Vision One, they truly felt like an extension of my own team, and they made what could have been an extremely stressful project feel safe and in control – for that I cannot thank them enough.

Fair For You

“Vision One were extremely professional, approachable and knowledgeable. Vision One offered expertise and insights into market research which we did not have in our organisation. This enabled us as a team to effectively deliver the project to the government client.”


“Thanks to Vision One’s support, the client’s prototype was validated and improved. Throughout the engagement, the team communicated regularly with the client and conducted weekly meetings to share their progress. They went above and beyond to understand and realize the client’s objective.”

Civica Logo

“It’s great that we had direct access to a market research expert such as Vision One’s Managing Director throughout the project, something we weren’t convinced we’d get from the large global business.”


“I just want to say thank you so much for the brilliant presentation yesterday. The work you’ve done has really hit home, which will make a massive difference to our work. We’re really grateful!”

Prince's Trust

How Your Brand Benefits From Market Entry Research

With consumer needs and demands constantly changing and evolving, consumer research helps you develop and plan your business strategy and avoid the traps that await new and emerging brands.

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How many people are in the target market and how is it defined?

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What are the different segments that exist and how large are they?

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How established is the market and which competitors are vulnerable?

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What are the current trends and where are the growth opportunities?

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Where are the gaps and the weaknesses which can be targeted? 

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Understand customer needs, behaviours and attitudes?

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What are the decision-making process and customer journey?

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Are there any customers who are unsatisfied or looking for something new or different?

Why Vision One?

Award-Winning Agency

Best Market Research Agency
The Drum 2021

Our Market & International Experts

Evie Bradbury Client Success Manager Vision One
Evie Bradbury

Client Success Manager

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Charlotte Baird Head of Qualitative Vision One
Charlotte Baird

Head Of Qualitative

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Tony Lewis CEO Vision One
Tony Lewis


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We are here as one of the leading market research companies, created with one goal in mind, being a part of your brands journey to success. We want to put our expertise to use for you, with a team of experts here from start to finish ensuring a smooth journey through the world of research. Why not embark on your adventure today?