Industries and Sectors

Vision One’s industry research and sector expertise

Vision One sectors extensive expertise includes: AI, Beauty, Business, Charities, Digital & IT, Energy, Food and Drink, Housing, IT, Leisure, Luxury, Social and Public sector, Retail, Tourism, Transport…

Game-Changing Strategic Insights across B2B and Consumer Sectors:

Market Research Agency — UK’s Leading B2B Market Research Companies for Customer and Business Intelligence You Can Trust We blend cutting-edge methods, smart thinking, advanced technology and powerful storytelling to drive real impact for our clients. Expert B2B market research and insights to inform Smarter Business Decisions. Our communications research specialists turn complex data into clear narratives, revealing how audiences interpret your messaging and helping you communicate with greater clarity, confidence and impact. NPD and Ideation B2B research empowers businesses to identify unmet needs, validate concepts, and reduce risk in product development. By uncovering market gaps and customer priorities, it drives innovation and differentiation. Insight-led decisions enable faster, more confident launches, ensuring new products meet real demand and create meaningful market disruption. B2B Customer Research B2B customer research and satisfaction surveys reveal what drives buyer decisions — what customers think, do, and value. It uncovers brand perceptions, highlights unmet needs, and identifies loyalty drivers. These insights guide sharper positioning and strategies that strengthen relationships and boost competitive advantage. Thought Leadership B2B research strengthens thought leadership with credible, data-driven insights that set your brand apart. It transforms opinions, builds trust, and fuels compelling content.Our research uncovers trends and original perspectives, positioning your business as a…

B2B and Business Research

Consumer Research Companies — Expert consumer market research and insights to inform Smarter Business Decisions Our team of b2c consumer market research specialists transform raw data into clear narratives, giving you the clarity, confidence, and cut-through you need to engage your customers and outperform competitors. Build and grow brands From focus groups to brand tracking, Vision One empowers businesses with insight-driven awareness and brand studies, proposition testing, competitor evaluations, the uncovering of real motivations, strengthened connections, and sustainable growth through evidence-based strategies. Innovation & NPD From concept testing to user experience, Vision One fuels innovation and disruption through powerful product research. Supporting ideation, measuring customer satisfaction, and refining user experiences to help brands create products people truly value and love. Understand customers From entering new markets to understanding existing ones, Vision One delivers market and customer research that drives confident decisions, reveals emerging opportunities, and builds thought leadership through deep insights and evidence-based strategic understanding. How we help consumer brands grow? OR Top consumer research agency: Look no further if you’re looking to understand your customers, launch new products with confidence, successfully grow your brand, improve customer satisfaction or track marketing performance. Specialists in Food, Beverages, Technology, Retail, Entertainment, Personal and Household and Luxury…

Consumer Market Research

Specialists in Fashion, Clothing & accessories, Health & Beauty and Luxury goods. Your go-to experts for the best UK and international luxury and fashion insights. Game-Changing Strategic Insights We’re Vision One — an award-winning market research agency built for companies that want to grow. We help you uncover deeper customer insights, explore new markets, track your brand and create thought leadership. We deliver fast, powerful research that moves your business forward. Insight isn’t just information – it’s your competitive edge. Let’s sharpen it. Fashion Market Research Vision One helps fashion brands uncover customer motivations, track emerging trends, and optimise product decisions through tailored market research, enabling stronger brand positioning, smarter launches, and a deeper understanding of changing consumer expectations. Luxury Brand Research Vision One supports luxury brands with advanced market research that reveals affluent consumer behaviour, clarifies brand perceptions, and identifies growth opportunities, ensuring experiences, messaging, and innovations truly resonate with high-value audiences. Beauty Market Research Vision One empowers beauty brands by analysing customer needs, testing concepts, and tracking category trends, helping them refine products, packaging, and communication to stay relevant, competitive, and aligned with evolving consumer desires. In fashion & beauty, instinct isn’t enough! Improve Your Brand Strategy with…

Fashion and Beauty Research

Game-Changing Financial Market Research Services We’re Vision One — an award-winning strategic market research agency built for financial service companies that want to grow. We help you uncover deeper customer insights, explore new markets, track your brand and create thought leadership. We deliver fast, powerful research that moves your business forward. Savings & investments From lending to savings and investments, we offer a breadth of business and consumer research solutions. Our specialisms include: Messaging and communications, brand tracking and new product development. Insurance & Banking From pricing and claims to brand perception and customer experience, we identify opportunities to enhance loyalty and streamline digital journeys, helping insurers create value-driven, trusted protection solutions. Software & Accountancy We explore user needs for digital, fintech, accountancy, and tax software—launching new solutions and improving usability, feature design, and brand and marketing effectiveness. Financial Market Research The cost-of-living crisis has affected everyone and, as a result, has had a significant impact on the Financial Services sector itself. From banking and insurance to credit and loans, many people will be looking to the financial services sector for help. Here at Vision One, we are here to help your brand succeed in these challenging times. In a…

Financial Market Research

Expert packaged goods and grocery market research and insights for smarter business decisions Our team of retail and product insight specialists transform raw data into clear narratives, giving you the clarity, confidence, and cut-through you need to engage your customers and outperform competitors. NPD and Ideation Market research empowers businesses to identify unmet needs, validate concepts, and reduce risk in product development. By uncovering market gaps and customer priorities, it drives innovation and differentiation. Insight-led decisions enable faster, more confident launches, ensuring new products meet real demand and create meaningful market disruption. Customer Research From shopping to customer research, our studies reveal the factors behind buyer behaviour and decision-making. What customers think, do, and value. It uncovers brand perceptions, highlights unmet needs, and identifies loyalty drivers. These insights guide sharper positioning and strategies that strengthen relationships and boost competitive advantage. Brand Strategy The impact of an optimised brand is the difference between success and failure. Our brand and communications research includes;Brand Tracking: Monitor brand equity and brand health vs competitors. Brand Research: typically using focus groups (from logo, straplines and brand assets) Fmcg and grocery expertise: OR See our full range of qualitative and quantitative market research services At Vision One, we…

FMCG & Packaged Goods Research

Food and Drink

International Global Research | Vision One Market Research — Why Vision One Join the thriving brands that have succeeded internationally through our research and insights. International Market Research Company Quality-Driven International Market Research across the globe At Vision One, quality is our top priority. As one of only around 100 agencies worldwide accredited with ISO 20252, we’re trusted by global brands to deliver reliable, high-quality international market research. For over 25 years, we’ve provided actionable business and consumer insights to organisations globally. Global Research with Local Expertise Our global network spans Europe and EMEA, Asia & the Pacific (APAC), the United States and Americas (NAFTA) and LATAM. We’ve built strong partnerships with in-market research experts who speak the local language, understand regional cultures, and know how consumers truly think and behave. Their local knowledge ensures insights are accurate, nuanced, and culturally grounded, giving you the confidence that your international strategy, based on real understanding, not assumptions or guesswork. Cultural Insights for Global Growth Successful international expansion starts with understanding cultural differences and market dynamics. Vision One goes beyond data collection—we help you decode global markets, navigate cultural complexities, and make smarter, insight-driven decisions to fuel your international growth. Our Global Research Services Brand & Communications From logo development to brand tracking, we specialise in brands….

Global and International Research

Vision One – Insight that Drives Housing Excellence Social housing Vision One helps social housing providers and housing associations to understand tenant needs, measure satisfaction, and drive improvement through robust, independent research — turning insight into action that strengthens communities and enhances service performance. Private housing Vision One supports placemaking and property developers, private housing providers and rental agencies with actionable research that reveals renter expectations, improves satisfaction, and informs strategic decisions — helping build trust, retention, and long-term growth. Housing services We partner with organisations across the housing ecosystem — including construction, finance, estate agents, architects, and building materials suppliers — delivering evidence-based research that reveals market trends, informs strategy, and drives smarter decisions for a stronger housing sector. Residential & social housing research agency Our world is evolving, and our needs are changing, and change is evident in the housing sector. We appreciate the challenges facing both the current and future housing markets – the struggle to keep up with demand for homes that meet multiple complex needs. The ability to provide optimal environments that satisfy on multiple levels. Whether it be affordable housing, apartments, complexes with high-quality amenities, or new builds, that is where Housing Research comes…

Housing Research

Start-up Research and Business Growth — Delivering insights to win the hearts and minds of your customers Eye Tracking – Shopper Intercepts – Exit Interviews – Focus Groups – CLT – Ethnography – Behavioural Science Start-up research is the insight you need to strive ahead with confidence Starting a business can feel overwhelming. Everything has an element of risk, and it can feel a bit like you’re wandering into the unknown. On the one hand, you’re nervously excited to move things forward, but there’s also the fear of getting things wrong. Start-Up Research reduces that element of risk, giving you the insight you need to strive ahead with confidence. Prioritising your brand proposition and target market, and getting them correct from the outset, can save you time, money, heartache, lost sales and frustration. Ultimately, it can be a make-or-break for your business. It’s about identifying the value of your new product or service to potential customers. What might drive them to buy? What need does it satisfy – both practically and emotionally? It’s also about identifying your market – who your potential customers are and where they are. Who are your competitors? Do you have a tangible competitive advantage? At Vision One, we provide a range of market research for…

Market Research For Startups

Inspiring better experiences across every park, garden and green space. We specialise in helping organisations that manage national parks, nature and heritage green spaces and urban open spaces to gain robust, actionable insights. Whether you’re working in the iconic landscapes of the Lake District National Park, the historic gardens of the Royal Parks in London, or community open spaces across the country, our research is tailored to deliver clarity on visitor behaviours, stakeholder perceptions, and strategic priorities. National Parks Our research helps national parks understand visitor behaviour, improve conservation engagement, and enhance accessibility—delivering evidence-based insights to balance tourism, sustainability, and community value. Public Houses & Gardens We provide insights into visitor satisfaction, space usage, and community needs, helping local authorities and trusts manage parks and gardens that promote wellbeing, biodiversity, and inclusive recreation. Events and Activities Our research supports organisers in understanding audiences, optimising visitor experience, and measuring impact—ensuring outdoor events and festivals are vibrant, sustainable, and deliver long-term community and economic benefits. Places That Matter At Vision One, we know open spaces, parks and heritage sites aren’t just scenic backdrops — they’re living, breathing community assets. They support wellbeing, strengthen social connections, and provide vital access to nature at…

Nature, Parks and Open Spaces

Social Research Companies London — Looking for Social Research Companies on the Crown Commercial Service Framework? Housing | Charities | Local Government | Transport & Leisure | Public Opinion | Parks & Nature | Trusts | Not-For-Profit Social Market Research Company Shaping better outcomes through research Vision One offers social market research that examines sensitive issues, including sexual health, mental health, education, sports, lifestyle, and transportation. We help achieve behavioural change and societal impact with actionable insights that drive social value creation. Industry partners and standards Research that challenges assumptions, sparks new thinking, changes behaviour, and inspires confident action. We use surveys, focus groups, and brand tracking studies to uncover the attitudes, behaviours, and motivations behind customer decisions. Sectors include food & drink, financial services, technology, leisure and tourism, luxury and fashion, packaged goods, retail and shopping. Change is inevitable. We help businesses use customer insights to shape their products, disrupt markets and glimpse into the future. From simple customer satisfaction surveys to idea generation and tracking, we provide data-driven customer insights to help you achieve your objectives. We help not-for-profit, public sector bodies, and charities improve services and create impact through research into behaviours, public opinion, and interventions across health, wellbeing, housing, transport, culture, and the environment –…

Public Sector & Social Research

Market Research for Charities — A UK Charity Market Research Agency We’re here to help charities, trusts and not-for-profit organisations. Our research will help optimise campaigns, enhance brand perceptions, evaluate the impact of your work, and increase funding revenue to drive growth. Strategic insights for charities & NPOs We understand the challenges many charities are facing due to the current cost-of-living crisis. That’s why we provide you with game-changing research on the third sector and charities. Insights that help you to answer new questions, explore emerging issues and gain a deeper understanding of perceptions, attitudes and awareness. Vision One works closely with charities and not-for-profit organisations in almost every aspect of their work. Our team of social and charity research experts give you the depth of insight you need to make the right strategic decisions, maximise your support, fundraising and donations, manage your brand, connect with key audiences or heighten media coverage. To us, it’s about giving your charity a whole new level of clarity. Discounts for ClientsAs part of our commitment to social impact, we offer discounted market research for charities and selected not-for-profit organisations. Please get in touch with adam@visionone.co.uk for more information. Charity research services Want to measure awareness of your charity, how it’s…

Research for Charities & Good Causes

Retail Research Experts Vision One — Delivering shopper insights to win the hearts and minds of your customers Eye Tracking – Shopper Intercepts – Exit Interviews – Focus Groups – CLT – Ethnography – Behavioural Science Understanding Shoppers From segmentation to targeting, Vision One helps retail brands understand customers through powerful insights, uncovering motivations and behaviours that drive smarter decisions, enhance customer experiences and boost sales. Experiences & cSat Measure customer satisfaction and explore customer experiences with Vision One’s research expertise—revealing insights that help retail brands improve service, strengthen loyalty, and drive sustainable business growth. Brand Insights & Tracking Measure brand performance with Vision One’s brand research and tracking—helping retail brands monitor progress, understand competitors, and uncover insights to strengthen positioning and drive growth. Select from the following retail research services OR See our full range of qualitative and quantitative market research services Retail and shopper research Retail and shopper behaviour has transformed rapidly, driven by digital technology, rising expectations and evolving buying journeys. Understanding how and why customers shop has never been more critical. Vision One is a specialist retail market research and shopper insight agency. We uncover the motivations, behaviours and decision drivers that shape purchasing, helping brands and retailers adapt, compete and grow…

Retail Research & Shopper Insights

Technology, IT & Digital Research

Travel and Tourism Research

Client feedback and testimonials

Allianz (Insurance and Asset Management)

Vision One were a pleasure to work with. I enjoyed the whole process start to finish, they managed my expectation perfectly and their level of service was outstanding and their insights were effective. I would recommend them to anyone.

Salcombe Gin (Alcoholic Drinks)

Vision One were excellent to work with throughout the process. They understood our brand and its needs and took on feedback to make changes where necessary. We’re very happy with the level of insight gained.

Silentnight (Beds, Mattresses and Sleep)

Vision One’s BrandVision has given us new and powerful insights – helping us understand our brand health and shape our strategic decisions going forward.

I just want to say thank you so much for the brilliant presentation yesterday. The work you’ve done has really hit home, which will make a massive difference to our work. We’re really grateful!

Vision One delivered exactly what we wanted with no fuss or issues. Every step of the process was easy, hassle-free and the relationship always felt warm. I would recommend them to any charity or organisation wanting to conduct research.

Fantastic service. Will go the extra mile to accommodate your needs and fit within changing timelines and requirements.

Industry and sector expertise includes:

Insight That Goes Beyond Data

At Vision One, we deliver insight that drives growth across a diverse range of B2B and consumer sectors. As a full-service, specialist market research agency, we partner with organisations to uncover what truly matters — helping them make smarter, faster, and more confident decisions.

With over 25 years of experience working alongside leading brands, agencies, and ambitious challengers, we combine deep sector understanding with cutting-edge research methodologies to deliver insight that creates real commercial impact.

We don’t just collect data — we uncover meaning

By blending advanced insight technologies with the expertise of experienced researchers, we design tailored research programmes that get to the heart of customer behaviour, brand performance, and market opportunity.

Our capabilities span the full research journey, including:

Early-stage exploration: ideation, co-creation, desk research, ethnography
Customer understanding: depth interviews, focus groups, behavioural insight
Product & experience testing: hall tests (CLTs), UX testing, eye-tracking
Measurement & validation: online surveys, telephone research, satisfaction tracking
Strategic development: brand tracking, communications testing, market sizing

Whatever your challenge — from entering new markets to strengthening customer loyalty — we provide the clarity needed to move forward with confidence.

Advertising & Messaging

Brand Research

Customer Satisfaction

CX & UX Experience

Ideation & Co-Creation

See our full range of qualitative and quantitative market research services

Market Research Services

FMCG & Retail Market Research

In FMCG and retail, growth depends on understanding consumer behaviour, shopper journeys, and purchase drivers across both online and in-store environments. At Vision One, we help brands optimise products, pricing, packaging, and retail experiences from grocery to luxury.

Our FMCG market research and retail insights cover concept testing, category analysis, brand tracking, and shopper research — uncovering what drives purchase decisions and brand loyalty. We’ve supported brands including Marks & Spencer and IKEA.

We deliver actionable insights that improve shelf impact, strengthen propositions, and drive sustainable sales growth.

Financial & Professional Services Market Research

We support financial services, insurance, and fintech brands in building trust, improving customer experience, and navigating regulatory change.

Our financial market research includes customer journey mapping, segmentation, brand perception, and communications testing — helping organisations understand switching behaviour, decision-making, and engagement. We’ve worked with organisations such as Allianz, Updraft and Cooper Parry.

At Vision One, we deliver insights that reduce risk, enhance CX, and support confident, customer-led growth strategies.

Technology & Telecoms Market Research

In technology and telecoms, staying competitive requires a deep understanding of user needs, digital behaviour, and product performance.

Our tech market research spans UX research, product testing, pricing strategy, and brand positioning — helping businesses optimise platforms and drive adoption. We’ve partnered with brands including O2 and Cornerstone OnDemand.

We translate complex user data into clear, actionable insights that support innovation, improve retention, and accelerate growth.

Healthcare, Beauty & Wellbeing Market Research

We deliver specialist healthcare and wellbeing market research, helping organisations understand patient needs, consumer behaviours, and market trends.

Our expertise includes patient journey mapping, product and treatment testing, and healthcare communications research — always with a strong focus on compliance and ethics. We’ve supported organisations such as Pfizer and GSK.

We provide robust insights that improve outcomes, enhance engagement, and support evidence-based decision-making.

Travel & Hospitality Market Research

We help travel, tourism, and hospitality brands understand customer expectations and deliver exceptional experiences across the full journey.

Our travel market research includes brand perception, customer experience (CX), pricing, and service optimisation — helping businesses increase bookings and loyalty. We’ve worked with brands such as Expedia, TUI Group, and LateRooms.

At Vision One, we deliver insights that strengthen brand positioning and drive commercial performance.

Public Sector & Not-for-Profit Research

We support public sector organisations, charities, housing, and transport bodies with research that improves services, policy, and community outcomes.

Our public sector research includes citizen satisfaction, behavioural insight, stakeholder engagement, and policy evaluation — ensuring inclusive, evidence-based decision-making. We’ve worked with organisations such as the NHS and the Royal British Legion.

We deliver insights that enhance service delivery, demonstrate impact, and drive meaningful change.

B2B & Industrial Market Research

In B2B and industrial sectors, understanding complex buying journeys and stakeholder dynamics is critical to growth.

Our B2B market research includes customer segmentation, brand positioning, product development, and market entry strategy — helping businesses compete in niche and technical markets. We’ve supported organisations such as the Federation of Small Businesses.

At Vision One, we provide insights that inform strategy, reduce uncertainty, and drive stronger commercial outcomes.

Choose Vision One — Your Partner in Market Insight

As one of the top market research agencies and insight consultancies, Vision One helps brands move forward with confidence and control. From advertising testing and customer service measurement to brand tracking, competitor analysis, and forecasting, our thought leadership and insights translate directly into progress.

Partner with Vision One, one of the leading market research companies in London, UK — and turn insights into results.

Vision One™ is the Trademark of Vision One Research Ltd – UK00004185687

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Latest news

Keep up to date with the latest news and posts from Vision One

An image showing a person using a smartphone to access ChatGPT alongside a laptop displaying the ChatGPT interface, illustrating AI-powered conversational technology. — New research reveals AI is now embedded in everyday life and work New survey research from Vision One highlights a decisive shift in how artificial intelligence is being adopted and applied, with usage now firmly embedded across both personal and professional environments. Based on a nationally representative study of 1,500 people, the findings point to rapid and widespread adoption, though not yet universal. While AI has become a familiar part of daily life for many, 42 percent, a significant proportion of the population, remains on the sidelines. But beneath this adoption lies a more interesting story. While almost everyone is using AI, how they use it varies significantly. AI adoption in the UK – The headlines The study reveals that nearly half of AI users (44%) are using AI for everyday “how-to” tasks such as cooking, DIY, and general problem-solving. Communication is another major use case among AI users, with 37% turning to AI for writing and editing support, while over 30% are using it for shopping and entertainment. In the workplace, AI adoption is changing the way businesses run. The survey showed that 25% of respondents use AI for work. Task automation leads the way, with 43% of people…

Latest Behavioural Research on AI Adoption in the UK

Rethinking Brands as Energy By Tony Lewis, Founder of Vision One Research For years, marketers have been taught to think of brands as fixed systems, defined by positioning statements, values, and visual identity. But through his work at Vision One Research and in Brand Momentum, Tony Lewis challenges this convention. His central idea is simple but transformative: Brands are not static objects. They are energy. From Brand Assets to Brand Energy Traditional branding focuses on what a brand is… its purpose, its values, its positioning. But Tony Lewis argues that this misses something critical: What matters is not just what a brand stands for — but how much momentum it has. In this model, brands behave like moving systems: This is what Brand Momentum defines as brand momentum: the energy that drives growth. The Battery Model of Brands A key idea in Brand Momentum is that brands function like batteries. Every interaction either: This is where the work of Vision One Research becomes critical, measuring not just awareness or perception, but the direction and intensity of brand movement. Why Entertainment is Central to Brand Momentum One of the most powerful implications of this thinking is that it reframes the effectiveness of advertising. Traditional positioning models struggle to explain why humour, entertainment, and quirkiness work so well. But in the Brand Momentum…

Brand Momentum: Rethinking Brands as Energy

New-Build-Home-Buyer-Online-Focus-Group — Housing sector research goes beyond satisfaction to understand real resident experiences, behaviours, and needs—helping organisations design better services, improve outcomes, and build stronger communities.

UK Housing Research: Understanding Residents, Communities and Real Needs

Diverse group of people depicted in a vibrant, colourful abstract style, representing community, diversity, and social interaction. The image features silhouettes of individuals in various shades of b. — Most research captures what people say, not what they do. At Vision One Research, social research uncovers real behaviour to drive better decisions and outcomes.

Social Market Research That Goes Beyond What People Say

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Customer Research

Product & Innovation

Brand & Communications

Award Winning Insights

Qualitative Research

Quantitative Survey Research

Other Research Methods

Omnibus Surveys

Industries & Sectors A-F

Sectors F-L

Sectors M-Z

International research

Global Market Research

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