Nature, Open Spaces and Parks Market Research

Nature, Environment, Parks and Open Spaces

Specialists in Nature and Parks Market Research

Inspiring better experiences across every park, garden and green space

We specialise in helping organisations that manage national parks, nature and heritage green spaces and urban open spaces to gain robust, actionable insights. Whether you’re working in the iconic landscapes of the Lake District National Park, the historic gardens of the Royal Parks in London or community open-spaces across the country, our research is tailored to deliver clarity on visitor behaviours, stakeholder perceptions and strategic priorities.

National Parks

Our research helps national parks understand visitor behaviour, improve conservation engagement, and enhance accessibility—delivering evidence-based insights to balance tourism, sustainability, and community value.

In-home placement (Home Use Tests) Research Vision One

Public Houses & Gardens

We provide insights into visitor satisfaction, space usage, and community needs, helping local authorities and trusts manage parks and gardens that promote wellbeing, biodiversity, and inclusive recreation.

Events and Activities

Our research supports organisers in understanding audiences, optimising visitor experience, and measuring impact—ensuring outdoor events and festivals are vibrant, sustainable, and deliver long-term community and economic benefits.

Nature, Open Spaces and Parks Market Research

Open spaces, parks and heritage sites are more than just scenic destinations: they are vital community assets that support wellbeing, social cohesion and environmental resilience. They are as important as ever; providing affordable access to nature, supporting both physical and mental well-being. To maximise their value, park managers need insight-led planning and community engagement—and that’s where we come in.

We combine quantitative visitor surveys (e.g., usage patterns, satisfaction ratings, journey motivations) with qualitative engagement (focus groups, stakeholder workshops, user diaries) to build a fully rounded understanding of your space.

Whether you’re launching a new visitor experience, redesigning interpretation and signage, or seeking to increase off-season footfall, our research is ideal for…

National park authorities and heritage trusts (such as the Lake District or Snowdonia)
Urban green-space networks, including the Royal Parks, city parks and community open spaces
Events and experience teams using parks as venues
Funders and local government commissioning parks frameworks

Vision One is a specialist social research agency:

Three-time winner of The Drum’s Best Market Research Agency
Rated 9.4 out of 10 by UK research buyers
Latest tech and Advanced Research Unit to tackle the hardest challenges

We make your decision-making simple and easy! Our affordable qualitative and quantitative research expertise has helped brands make better decisions. So, if you want to launch new products, grow your brand, measure customer satisfaction, and track marketing performance, you have come to the right place.

We are committed to the highest quality standards and proud to be one of the select customer research companies worldwide to be ISO 20252:2012 internationally accredited.

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“I’d really recommend this agency. From enquiring about our market research project, they sought to really understand our questions and needs. Results were delivered really quickly without compromising the quality of research and delivery of result.”

BOOK AN APPOINTMENT

Book a quick call with Adam Lunt (Head of Client Development) to answer any queries or prepare any quotations. Simply select the day of your choice opposite.