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Retail and Shopper Insight Agency
Retail and Shopper Research to Grow your Brand through Shopper Insights
Win the hearts and minds of your customers
Use the power of shopper insights to get a clear picture of your shoppers’ needs and unlock the latest retail market research trends and customers’ needs and behaviours.
Retail and Shopper Research
The retail space and shopper experience have transformed over the past 10 years or so. As consumers, we’ve embraced digital technology, and online shopping has become the norm across almost all sectors. We shop through virtual AI assistants and have become custom to next and even same-day delivery. Shopping ‘experiences’ and online reviews are increasingly common. Our needs and expectations are constantly evolving.
With some of the best-known brands disappearing from our high streets, the focus on understanding customers, their needs, and their behaviours has never been more relevant or timely.
Vision One is a specialist retail market research and shopper insight agency. Globally, we help brands adapt, evolve, and grow through a deeper understanding of their shoppers and buying behaviours. Our specialisms include Luxury, Fashion, Beauty, Technology, FMCG, Travel and Leisure, and, of course, food and drink.
Our award-winning team of retail research experts help brand owners, retailers and shopping centres to provide game-changing insight to make the right strategic decisions – with confidence.
How we help Retailers and Brands
Understanding Shoppers
Find out what makes your customers tick. How are their needs and habits changing and evolving? What practical and emotional needs are they looking to satisfy? How have their preferences changed?
Customer Satisfaction
Measure and track customer satisfaction. What are you doing well? Do you have areas that need to be improved? What’s affecting your customers’ experience of your brand?
New Product Development
We specialise in helping you create brilliant new ideas help to set brands apart. We are collaborators, working with you, industry experts and real consumers to help you experience eureka moments so you can invent and refine the very best, new ideas.
Why Vision One
We are three-time winners of The Drum’s Best Market Research Agency – an achievement our exceptional team of researchers made possible through their hard work and dedication to our clients.
Gain a competitive advantage and increase sales with quick, reliable, and actionable insights. Agile in our approach, we recognise the increasing need for cost-effective and time-efficient research. Therefore we tailor our methodologies to suit – without compromising on quality or the effectiveness of results.
Retail & Shopper Research
Retail and shopper insight is the foundation for developing a deep understanding of customers’ thoughts and feelings about your product or service.
It is about breaking new ground – exploring and discovering that eureka moment to shed new light. These insights equip businesses with clear brand directions for marketing and product launches. It’s about giving you the insight you need to adapt, evolve and grow.
We bring something fresh to every project. We are a team of psychologists, marketers, neuro-marketers, brand and business experts and researchers. The team from our Advanced Research Unit allows us to offer original and meaningful insight, from project design to the presentation of final recommendations.
We have developed our own award-winning innovative research tools and utilise a full range of approaches – from traditional focus groups and depth interviews to mobile, online, eye-tracking and ethnography.
Our Retail and Shopper Client Stories
Book a meeting with Kendra Furey today
Would you like to have a quick chat about shopper research with one of our experts? If so please feel free to book an appointment.
Alternatively please give call us on 0203 693 3150 or use the contact button below.
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