Brand Love February has finally arrived, a month-long celebration as a time of romance – a time to remember and appreciate our loved ones. And what better way to mark Valentine’s Day than to launch our new brand tracking metric – Brand Love! Available to all new and existing Vision One clients to delve deeper into the consumer-brand relationship; how deep is your (brand) love? Why Valentine’s Day is the perfect time to think about Brand Love! Valentine’s Day isn’t just about romance — it’s a major spending moment, and the numbers continue to climb. So there’s no better time for businesses to be thinking about Brand Love Brands that invest in strong market research have a clear advantage, understanding not just what people buy, but when and why. One of the biggest retail moments is still “Red Saturday” — typically the weekend before Valentine’s Day — when couples actively purchase gifts, book restaurants, and plan experiences. Spending remains significant, with millions of people celebrating through dinners, gifts, and shared experiences. Data suggests Brits spend over £90m on Valentine’s Day. And it’s not just couples driving this — singles are also contributing to the Valentine’s economy, often spending heavily on…
