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Brand Momentum

Brand Momentum Story by Tony Lewis

The brand momentum story: How momentum is set to reveal a new way of thinking about growth and why it will become the critical metric every company must monitor to gauge success.

The Brand Momentum Story – A Brief Introduction

Why Brand Energy is the Future of Brand Building

Brand Energy is the new currency of brand building In a crowded market, standing out is no longer just about having the biggest budget or the sharpest creative. It’s about energy. Brands with energy feel alive – they radiate momentum, spark curiosity, and make people want to get involved. Energy is what creates excitement, what fuels growth, and what keeps a brand front of mind. In his book Brand Momentum, our CEO Tony Lewis explores how the perception of growth directly impacts actual business growth. He introduces the idea of a Brand Velocity Score, a measure that shows how current perceptions of growth can accurately predict future brand consumption. The takeaway is powerful: when communications feel energetic and exciting, they don’t just capture attention, they create a sense of momentum. Customers see the brand as youthful, relevant and growing – even if the product itself hasn’t changed. In short, brand energy doesn’t just reflect growth; it helps generate it. But if energy is the new currency of brand building, there’s a challenge that often gets overlooked: the lifecycle of messaging. The Problem with Messaging Lifecycles Every piece of brand messaging has a lifecycle. It starts fresh, compelling and relevant. But over time, familiarity dulls its…

Why Brand Energy is the New Currency of Brand Building

Business Book Awards 2025 - Sales and Marketing

Tony Lewis Triumphs at Business Book Awards 2025 with Brand Momentum A Night of Celebration at Wembley London, 11 September 2025 — It was a night to remember at Wembley as the best minds in business writing gathered for the prestigious Business Book Awards 2025. Among the brightest stars was Tony Lewis, CEO of  Vision One Research, who walked away with top honours in the Sales & Marketing category for his groundbreaking book, Brand Momentum. With a packed audience of industry leaders, entrepreneurs, and literary influencers, the event celebrated excellence in business thought leadership. The win marked a defining moment not just for Lewis, but for professionals everywhere seeking fresh, practical insight into brand growth and sustainability. Brand Momentum: A Game-Changer in Sales & Marketing Since its release, Brand Momentum has captured the attention of business professionals, marketers, and executives alike. What sets this book apart? It dives deep into the science of sustainable brand growth, offering not just theory, but a proven framework and practical measurement tools to drive long-term success. The Business Book Awards judges praised the work, stating: “The author has shown outstanding credibility and thought leadership in this category. Their fresh, innovative approach and engaging content, combined with excellent case studies, brought the key messages to life…

Brand Momentum Triumphs at Business Book Awards 2025 in Sales & Marketing

Brand Momentum Video Introduction

Introduction to Brand Momentum (Video)

Vision One Business Update

Vision One Business Update – Spring 2024 We’ve done dry January, dined out on Valentines, and now the Easter eggs are rolling in the aisles! Spring is on the horizon, so we thought it was time to share some developments of our own.  We continue to work hard to deliver the very best-in-class market research, using innovative techniques to generate robust and tangible insights for our clients. We are proud to say that our satisfaction levels remain impressive, but we’re not sitting on our laurels and have achieved a lot in the last six months, so please hear us out. Small Things Matter We continue to take our team’s development and welfare seriously. Small things like bringing payday forward, enhanced investment in training, more attractive holidays, and enhanced maternity and paternity leave. We are also proud to have pay parity for men and women.    We are committed to staying at the forefront of technical and creative know-how. Unless you have been living in an igloo, you’ve probably been inundated with the arrival of AI. We certainly have! Our approach to AI is simple: where it can improve customers’ experience or enhance our clients’ insights, then we will implement it where…

Spring Forward with Vision One