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Branding

Have you ever thought about why brands choose their colours? Or the effect they have on you when deciding between products?… Market Research News Have you ever thought about why brands choose their colours? Or the effect they have on you when deciding between products? We’ve taken a look into the Meat Free market to highlight not only what colours brands use, but why they choose the colours they use. A brand’s colour is intrinsically linked to the ability of a company to create a strong identity with its customers. Brands desire to be distinctive and recognisable because it gives their company better brand awareness. Awareness is linked to when a consumer is buying a product – they subconsciously recognise brands they are familiar with, whether through usage or advertisements they have seen. So, if consumer awareness isn’t the problem, what is driving their decision? The look of the product. So why does colour matter? Colour plays an integral part in the look of a product, which is why across all markets you will find examples of brands trying to stand out from the crowd. So much so that there are brands you can recognise purely from seeing their colour…

The Colour Psychology of Meat Free Brands

Brand Equity - Vision One Glossary

What is Brand Equity? Brand Equity is the added value a company generates through branding and marketing activity. Brand owners and marketers can create equity for their products or service by making them easily recognisable, distinctive, and memorable and conveying a strong sense of purpose or meeting consumers’ rational and emotional needs. Understanding where your brand sits in the mind of the customer is essential for brand owners looking to develop/improve their brands name. Vision One’s BrandVision provides powerful research tools to measure and track brand health. Brand equity develops and grows as a result of a customer’s experiences with the brand. The process typically involves that customer or consumer’s natural relationship with the brand that unfolds following a predictable model: Why is brand equity important in marketing? Brand Equity is a measure of brand strength or brand health and ultimately reflects the success of all marketing activities.   Basic brand health metrics include measures such as; market share, market penetration, customer loyalty, net promoter score etc.  More sophisticated brand metrics encompass brand imagery, brand values and needs. Strengthening brand equity has several benefits. Perhaps the most obvious is that brands with strong brand equity typically are more profitable or achieve higher revenues because consumers…

What is Brand Equity & Why it’s Important

Market Research Company VIsion one

Branding Explained – How can it be Accomplished Branding is the process of creating a distinctive name and image for a product in consumers’ minds, primarily through advertising campaigns that use a consistent theme. Branding aims to establish a significant presence in the market, different from competitors, so that it attracts consumers and retains loyal customers. Who does it affect? Consumers- Brands provide consumers with a decision to make when feeling indecisive about the same product from a different company. Employees/shareholders- Besides helping consumers distinguish similar products, successful branding will add to the company’s reputation. This reputation then affects various people, from investors to distributors. If a company is seen as a good brand to work with, then it will most likely be chosen over its competitors. Brand tracking can help businesses understand how their brand is perceived and identify ways to improve it among those it affects, such as consumers and shareholders. How can it be done? There are several ways to get your brand out there. Here is a list of a few ways to achieve branding. A product can be easily copied by others in the market. However, the brand must always be unique. An example of…

Branding Explained

Vision One Brand Refresh

Vision One gets a Facelift and Brand Refresh As you may have noticed, we have been doing some decorating recently and have given our brand and sub-brands a bit of a makeover with a brand refresh. Following a strategic brand review earlier this year, we decided to enhance Vision One’s brand proposition and strengthen the visual identity. For years, well since 1999 when the company was founded, we’ve been helping organisations improve customer satisfaction, launch new products and develop and monitor their brand and communications through fresh and intelligent insights. As part of our review we soon realised that most of our projects were largely about the ‘Discovery’ of new insights and this became the foundation of our proposition. We think of ourselves as more than a market research or insight agency and we now describes ourselves an Insight Discovery Agency. Whilst science and scientific rigour plays an important part in the discovery of new insights, we’ve arrived at the conclusion that the best insights come from a concoction of smart questioning, analysis and years of experience that somehow turn results into insights into both tangible and actionable business decisions. These more qualitative skills are arguably more associated with Artistry rather than scientific methods, and hence we…

Vision One Brand Refresh and the Art of Discovery