Have you ever thought about why brands choose their colours? Or the effect they have on you when deciding between products?…
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What is Brand Equity & Why it’s Important
Branding is the process of creating a distinctive name and image for a product in the mind of the consumers, mainly done through advertising campaigns using a consistent theme. Branding targets itself to establish a significant presence in the market, different to competitors, so that it attracts consumers and retains loyal customers. Who does it […]
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Branding Explained & How can it be Accomplished
Vision One gets a Facelift and Brand Refresh As you may have noticed, we have been doing some decorating recently and have given our brand and sub-brands a bit of a makeover with a brand refresh. Following a strategic brand review earlier this year, we decided to enhance Vision One’s brand proposition and strengthen the visual […]
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Vision One Brand Refresh and the Art of Discovery
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