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Focus Group Agency

FMCG Research

Food & Drink Testimonials Vision One

Food Trends and Drink Innovations Conference Vision One is delighted to be sponsoring this year’s Food & Drink Trends and Innovations Conference in London on 14th January! About The Event This one-day brand-led conference offers FMCG specialists the chance to hear from some of the UK’s leading retailers and manufacturers on the 14th January 2021. You’ll be alongside Heads and Directors of Marketing, Insight and Innovation specialists, a choice of speakers, and exhibitions and have the opportunity to have one-to-one meetings to foster and build relationships. The agenda is focused on Food & Drink Trends & Innovations that excite shoppers and is a MUST for any brand owners, marketers and innovations specialists. Topics under the microscope include; vegan and plant-based foods, health, sustainability, convenience and retail shopping, packaging, new product development and much more. Attendees In one day, you’ll get fresh inspiration from 40+ brands and retailers speaking, including Premier Foods, Kraft Heinz Company, Sainsbury’s, Yeo Valley Family Farm, Amazon UK, TGI Fridays UK, Greggs and many more. Just some of the names that will showcase the event with their presence include: Food & Drink Insight Specialist Seeing as this is event is all about insight and innovation, we should talk about how…

We’re Partnering with Food & Drink Trends and Innovations 2021

Warburtons Ad Testing Vision One

It’s time to get things started with Warburtons and The Muppets! Warburtons teamed up with the Muppets to produce The Giant Crumpet Show – and Vision One’s ad testing tool (AdProbe) reveals that this creative combination really is quite sensational and inspirational! Drawing on the fun, zany humour of the Muppets, Warburtons’ advertising hits viewers’ funny bones, strikes a positive emotional punch, and inspires them to buy Giant Crumpets on their next shopping trip. Developed as part of a £25 million campaign to launch the new product, The Giant Crumpet Show advert was recently rated by Millward Brown as the UK’s favourite Christmas TV ad in 2015. But what is the recipe of its success? The Giant Crumpet Show successfully grabs viewers’ attention and gives them a show – and a brand – to remember. The Warburtons name and product are integral throughout the advert. This results in a high degree of brand-name memorability or ‘stickiness’ – making Warburtons one of the best-performing branded TV advertising executions that Vision One has tested to date. AdProbe measures the overall performance of advertising on the 5 key metrics: Branding, Buzz, Stickiness, Emotion and Reaction. These metrics are proven to drivers of advertising effectiveness. The…

Ad Testing – Warburtons Muppet Giant Crumpet Show

Market Research Awards

Vision One’s packaging research system PACKPROBE, has been short-listed for Innovation Awards Following the recent launch of our new enhanced PackProbe packaging research and pack testing methodology, we have recently entered the FSB Liverpool City Region Business Awards 2015 and are delighted to announce that we have been shortlisted as finalists for the Innovation Award. The FSB (Federation of Small Businesses) is the UK’s largest business association, with around 200,000 members. These prestigious business awards seek to endorse hard work, determination and enterprise in business and will be unveiled in just over a week on November 5th. We shall be keeping our fingers crossed. Please visit our website for more information on our packaging design research and testing approach, PackProbe, or speak to Tony Lewis.

Vision One’s PackProbe short-listed for Innovation Awards