+44 (0)203 693 3150

Focus Group Agency

PackProbe

Packaging Design to Differentiate Your Product

The first thing you see with a product is the packaging. So why do so many brands struggle to consider the design of the box it comes in?

Packaging Design to Differentiate Your Product

PackProbe picks up FSB Innovation Award Vision One

Vision One wins the FSN innovation award Vision One is delighted to announce it as the winner of the 2015 FSB Innovation Awards for its packaging design evaluation tool, PackProbe. Last week, Duncan Swan and Tony Lewis (pictured above) attended the red-carpet event at the Crowne Plaza in Liverpool for the first of its kind. The award recognises the unique and innovative features incorporated into PackProbe with it’s System 1 thinking and Peripheral Vision testing. Tony Lewis, Managing Director, commented, We are delighted to receive this Innovation award. PackProbe has been under intensive development for the last year, and it’s great to see our ground-breaking ideas being recognised by the impressive judging panel. Thanks should also go to the FSB for hosting a great evening which included some surprising and unexpected entertainment! Click here to discover more and for information on our packaging research services or click the logo below:

PackProbe picks up FSB Innovation Award

Market Research Awards

Vision One’s packaging research system PACKPROBE, has been short-listed for Innovation Awards Following the recent launch of our new enhanced PackProbe packaging research and pack testing methodology, we have recently entered the FSB Liverpool City Region Business Awards 2015 and are delighted to announce that we have been shortlisted as finalists for the Innovation Award. The FSB (Federation of Small Businesses) is the UK’s largest business association, with around 200,000 members. These prestigious business awards seek to endorse hard work, determination and enterprise in business and will be unveiled in just over a week on November 5th. We shall be keeping our fingers crossed. Please visit our website for more information on our packaging design research and testing approach, PackProbe, or speak to Tony Lewis.

Vision One’s PackProbe short-listed for Innovation Awards

Innovation within packaging research Vision One

New PackProbe with Peripheral Vision metrics It may not be immediately obvious, but did you realise that only 10% of your field of vision is typically sharp and in focus? In reality, most of what we see at any given time is just a blur! 90% of what you see is a blur! The fact that most of what we see is a blur has a profound impact on brand owners, advertisers and packaging designers because our subconscious brain uses this peripheral vision (blur) to determine what we should look at and when to act. The eye is made of areas (or boundaries), and the area that you can see most clearly is called the ‘Fovea’. This is an area which is only 5 degrees wide and typically referred to as our ‘Central’ vision. But this is tiny compared to the 180-degree field of vision most of us have. The implication for brand owners who want to test and evaluate their packaging and communications is profound. Our brains are hard-wired into our peripheral vision and it is here where we are able to detect movement and light, as marketers, understanding how our peripheral vision affects us is vital if we are to…

Vision One: Innovation within packaging research (PackProbe)