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Psycholgy

Have you ever thought about why brands choose their colours? Or the effect they have on you when deciding between products?… Market Research News Have you ever thought about why brands choose their colours? Or the effect they have on you when deciding between products? We’ve taken a look into the Meat Free market to highlight not only what colours brands use, but why they choose the colours they use. A brand’s colour is intrinsically linked to the ability of a company to create a strong identity with its customers. Brands desire to be distinctive and recognisable because it gives their company better brand awareness. Awareness is linked to when a consumer is buying a product – they subconsciously recognise brands they are familiar with, whether through usage or advertisements they have seen. So, if consumer awareness isn’t the problem, what is driving their decision? The look of the product. So why does colour matter? Colour plays an integral part in the look of a product, which is why across all markets you will find examples of brands trying to stand out from the crowd. So much so that there are brands you can recognise purely from seeing their colour…

The Colour Psychology of Meat Free Brands