PRESS RELEASE: 18th September 2026 New research reveals younger travellers are increasingly willing to trust AI with booking advice, restaurant recommendations, and flight choices – while TikTok overtakes Google as a source of holiday inspiration London, UK – Monday 7 September 2026 – Gen Z is moving beyond using AI simply for ideas and increasingly trusting it to help make real holiday decisions, according to new research from Vision One Research. The Travel Brand Barometer 2026 finds that 51% of Gen Z have already used tools such as ChatGPT to help plan a holiday, compared with 43% of Millennials, 23% of Gen X and just 9% of Baby Boomers. But the research suggests the more significant shift may be in what younger travellers are prepared to trust AI to do. Gen Z trusts AI with the decisions behind the holiday Among Gen Z, 42% say they would trust AI to help with booking advice, compared with just 22% of Baby Boomers. The same proportion (42%) would trust AI for restaurant recommendations, compared with 32% of Baby Boomers. Gen Z is also more open to using AI for flight selection, with 27% saying they would trust it to help, compared with 17% of Baby Boomers. And while 26%…
