As any brand owner knows, their packaging design and communications are their most powerful marketing tools. Packaging is particularly important at the point of purchase (POP) and sometimes described as the ‘Moment of Truth’ – where Shelf Visibility and product recognition are key to the success of any brand.
By seeing through the eyes of the shopper, along with latest Neuromarketing Research techniques, our packaging research tools will help you understand how your customers interact with your packaging and reveal clear opportunities to refine the communications, design and labelling.
We’ve developed new thinking to PackProbe – our emotion-based packaging evaluation methodology with System 1 thinking. Our innovative pack testing approach mimics real-time shopping experience by asking people to make a selection from a interactive virtual shelf while under time-pressured conditions. PackProbe explores how people feel and respond to your pack and why, helping you to take the right steps to improve it. We also incorporate eye tracking to evaluate the visual impact and attention grabbing qualities of the design (viz a viz competitor packs).
Designed for brand owners and packaging design agencies, our range of pack development and testing services, includes:
- Health Checks – to benchmark your current packaging and to help guide re-design efforts to optimise sales
- Pack Development and Discovery – Qualitative exploration to uncover opportunities and drive pack innovation
- Screening (PackProbe Lite) – A quick quantitative approach to screen new pack structures and graphic designs
- Full Pack Testing (PackProbe) – Quantitative System 1 led approach to optimising and validating pack designs