Social Market Research That Goes Beyond What People Say
Social market research to help you understand what people really think, feel, and do with behavioural science-led insight.
Understand what people really think, feel, and do — not just what they tell you.
At Vision One, we combine behavioural science, social research, and deeper insights to uncover the true drivers of decision-making.
- Go beyond surveys and surface-level data
- Understand real behaviour, not just opinions
- Make better decisions with confidence
Make better decisions with confidence
Over 25 years of public and private sector experience in behavioural science-led insights
The Problem (Why traditional research fails)
Most Market Research Only Tells You Half the Story
Traditional market research companies in the UK rely on surveys and focus groups.
But:
- People don’t always tell the truth (discover why)
- People don’t always know why they behave the way they do
- And behaviour is often driven by emotion and context
The result? Surface-level insights that don’t drive real change
Social Market Research Reveals What Really Drives Behaviour
Social research goes deeper. It explores:
- Social influences
- Emotional drivers
- Cultural context
- Real-world behaviour
Used across:
- Public sector research
- Policy evaluation research
- Social impact research
It answers the question that matters most: “Why do people actually behave this way?”
How Vision One does it differently
At Vision One, we offer a wide range of exciting qualitative research approaches, including focus groups, co-creation workshops, depth interviews, ethnography, eye-tracking, and quantitative survey research methods to understand social issues and behaviours. We know you want quick, affordable and precisely tailored to your needs.
Behavioural insights
We apply proven frameworks to understand this, including:
- System 1 vs System 2 thinking
- Cognitive biases (e.g. anchoring, loss aversion)
- Emotional drivers of choice
This allows us to design research that captures real behaviour — not post-rationalised answers.
Neuromarketing
We use advanced techniques to uncover non-conscious responses, including:
- Eye tracking (what people actually notice)
- Facial coding (emotional reactions)
- Biometrics (engagement and intensity)
- Implicit response testing (subconscious associations)
These methods reveal what people can’t easily articulate.
Mixed Methods
We integrate qualitative and quantitative methods:
- Quantitative research for scale, measurement, and validation
- Qualitative for depth, meaning, context
- Observation and ethnography for real behaviours
This “mixed methods” approach ensures insights are: Robust + rich + actionable
Latest social and public sector testimonials
Thanks to Vision One’s support, the client’s prototype was validated and improved. Throughout the engagement, the team communicated regularly with the client and conducted weekly meetings to share their progress. They went above and beyond to understand and realise the client’s objective.
Vision One provided a very clear strategy following the brief we provided and delivered brilliantly on it within cost and time limits. They very quickly felt like part of our team
Family Holiday Charity
They excelled at project management, consistently meeting all deadlines and demonstrating flexibility when needed.
Wise Living Homes (Housing)
All those involved in our project have been FANTASTIC from start to finish. From initial conversations and throughout our experience their expertise and professionalism were top-notch!
Easy to work with and took the time to understand our business and what we needed. Delivered the brief on time with a detailed piece of work and were responsive to changes along the way. I would happily recommend them!
We have worked with Vision One for a number of years. They have a knowledgeable team who consistently deliver high levels of service.
Vision One were extremely professional, approachable and knowledgeable. Vision One offered expertise and insights into market research, which we did not have in our organisation. This enabled us as a team to effectively deliver the project to the government client.
What you can expect
Our Approach
1. Define the Challenge – We align on your objectives and key questions
2. Design the Research – Using behavioural science and social research frameworks for greater impact
3. Capture Real Behaviour – Through in-situ and real-time research we provide qualitative depth and quantitative scale.
4. Deliver Actionable Insight – Clear recommendations you can act on immediately
What You Gain
✔ Clear, actionable insights
✔ Deeper understanding of behaviour
✔ More confident decision-making
✔ Insights that overcome the Say-Do gap
✔ Research that drives real-world impact
Audience Segmentation – Define and prioritise key audiences to improve targeting, personalise communications, and focus resources on the most valuable groups.
Campaign evaluation – Campaign evaluation research measures behaviour change and real-world impact, assessing how effectively initiatives influence attitudes, actions, and outcomes to drive positive change.
Customer experience – Analyse journeys and touchpoints to identify friction, improve satisfaction, and build stronger relationships with customers.
Decision support – Transform research and data into clear guidance that helps leaders make confident, evidence-based decisions.
Policy – Inform policy development by understanding communities, behaviours, and societal needs to design effective, evidence-based interventions and improve outcomes.
Innovation research – Explore unmet needs and emerging trends to develop products, services, and ideas people genuinely want.
Health & Welfare Insights – Explore behaviours, needs, and barriers to improve wellbeing, enhance services, and deliver better health and social outcomes.
Contact Us
If you’re looking for a market research agency in the UK that delivers real behavioural insight:
👉 Talk to our team
👉 Request a proposal
👉 Explore our social research services
Email us at mail@visionone.co.uk
or complete the enquiry form.
No obligation, just a conversation
