Christine Cairns
Christine Cairns
Insight Manager
Christine plays a pivotal role in supporting clients and delivering research projects from the initial inception meeting right through to the final report.
Christine’s Cairns
Christine Cairns joined Vision One in 2019 in a Research Executive role after completing a degree in consumer psychology.
As part of the project team, Christine manages project deliverables and ensures successful outcomes for the client. This involves design and implementation, storytelling, and delivering meaningful, actionable insights to the client. Currently specialising in quantitative methods, she also has experience in qualitative approaches.
About Christine
Previously, whilst studying at Bangor University, Christine developed a keen interest in consumer behaviour. After undertaking a Consumer Psychology module during undergrad, she followed that passion to a master’s where Christine studied Consumer Psychology with Business. Christine said:
“I found it particularly fascinating how the slightest change in the environment can have such a big effect on people. In particular, how this knowledge is used all over the consumer landscape“.
From her university experience, Christine sought a career that helped businesses better understand their consumers. So Christine applied to Vision One after seeing the positive effect the work had on the brands we work with.
Today, Christine has honed her skills and is an accomplished Insights manager who has worked across B2B and Consumer research markets with Brand tracking, Communication and Concept testing, U&A, Segmentation and User Journeys.
Christine’s Areas of Expertise
Christine works across Vision One supplying valuable insights and turning them into actionable outcomes for businesses in any sector:
Clients Worked With
Money Back, Guaranteed
Exploring the opinions of customers towards the market of cashback brands.
Bright N Bubbly
Understanding the thoughts and opinions of the hot tub users and buyers.
Creating a Better Life
Supporting Ikea with retail and shopper insights through quantitative survey research.
Outside of Work
When Christine isn’t busy working, she enjoys annoying the neighbours with my bad guitar playing (we can vouch for that!), keeping up with the news, having games nights with my friends (reigning Trivial Pursuit champion) and attending the odd pub quiz.
Having recently joined the property ladder she is currently honing her DIY skills at the weekend.
if you would like to hear more from Christine you can read her Q&A below.
It’s always important to get to know the people you work with, which is why we decided to catch up with Christine to chat about her 5 years working Vision One and to find out a bit more about her. So if you would like to find out more about Adam you can do so by reading a few Q&A’s below.
“So what attracted you to a career in Market Research?”
I’ve been fascinated by consumer behaviour for a long time and really wanted to work in a field where that interest can be put into practice. I love how consumer insight can transform a business and help them to develop and help improve the customer experience.
AI is dominating many businesses at the moment. But I still feel that companies should do more to embrace is the move towards becoming greener and more sustainable. Some of the projects we’ve done show that consumers still hold a high interest in sustainability.
I would have to say Dr Beckmann because I got to go to my first focus group, which was surprisingly interesting considering it was about toilet cleaners! It was a great experience and I loved understanding both the flow and how the conversation can evolve and evoke new ideas – you can actually see the creativity bouncing off everyone.
Unnatural Causes by Dr Richard Shepherd. A fascinating and touching read, I finished it a few months ago, and I’m still thinking about it now.
