AdProbe Advertising Testing
Ad Testing Agency
Advertising Testing
AdProbe is based on the ground-breaking report by Les Binet and Peter Field into advertising effectiveness in their report ‘Marketing in the Era of Accountability‘. Our framework and approach to Ad Testing (aka Pre-Testing) research has been designed to help optimise advertising effectiveness and maximise ROI. (Return on investment).
About AdProbe
Advertising is fun and arguably the most exciting and rewarding aspects of marketing. Despite all the talent, every once in a while, what might seem like the genius in the conference room, can in reality to be a bummer. There is often a massive gulf between the initial creative pitch and the actual final execution - sometimes for the better, but unfortunately sometimes for the worse.
With a mix of both established and new advertising metrics, AdProbe incorporates many new and innovative ideas that can be applied at the creative development phase right through to live testing.
Our ad testing and pre-testing research solutions include; focus groups or depth interviews for creative development stage, eye-tracking and quantitatively online or face to face surveys. Our advertising tracking also evaluate the advertising campaign on an ad-hoc or on-going basis.
AdProbe is flexible and can be used for all media types, including; TV, radio and press, digital and online.
Why Ad Testing?
- Firstly, it Ensures your advertising is optimised prior to launch
- Secondly, it helps maximise ROI and avoid expensive mistakes
- Highlights how the advertising is working and which segments are also most receptive to it
- It also Identifies issues and highlights areas where the advertising executions can be improved
- Finally, it can also be used to evaluate your own and competitor advertising
UK's Best Market Research Agency 2020
Clients Worked With
We work with many UK and international brands. Here are a few examples:
Eye On The Ball
Tracking to improve Customer Satisfaction Survey amongst opticians
Wheelin’ & Dealin’
Testing current adverts execution against its new execution
High Oven Pride
Brand health tracking for Oven Pride
Our Approach
Our Directors also have first-hand experience of working in advertising and planning, so we know how to avoid making expensive mistakes and improve overall ad effectiveness.
We also fully appreciate it's not our responsibility to recommend creative changes. We won’t, however, shy away from delivering honest and informed insights. Similarly, we'll always be constructive and resist the temptation to play Creative Director!
I'd really recommend this agency. From enquiring about our market research project they sought to really understand our questions and needs. Results were delivered really quickly without compromising quality of research and delivery of results.
The Perfume Shop
They are methodical in their approach, always looking for the best way to approach a particular area, and genuinely go the extra mile for their clients. I have recommended them to other businesses seeking their expertise
Federation Of Small Businesses
I have thoroughly enjoyed working with Vision One. They are very helpful, knowledgeable and approachable. I would definitely recommend their services
Kettle Foods
What I value about Vision One is their constructive challenge concerning things they’re asked to do, which lead to an added value result. They’re thorough, conscientious and quick!
WHSmith
Thanks for a stimulating debrief and a wealth of insight that will continue to keep us in tune with the UK beverage consumer and what they want from our products
Huhtamaki Oyj
Easy to work with and took the time to understand our business and what we needed. Delivered the brief on time with a detailed piece of work, and were responsive to changes along the way. I would happily recommend them
Guy's And St Thomas
Advertising KPIs
AdProbe has been developed over a decade and continually evolves in order to address new media but certain elements remain the same. Some of the best advertising and ad testing research metrics include:
- Emotional Intensity - This is the ability for the advertising to develop an emotional response. For example, Vision One's 7 triggers of emotion, are Power, Passion, Alarm, Creativity, Prestige, Reassurance, Intrigue.
- Stickiness - Sticky advertising is memorable on both creative and branding levels. Stickiness is inextricably linked with involvement, relevance and creativity and is another essential ingredient in maximising performance.
- Impact and Action - The power of most advertising is also in its ability to change and improve customer disposition towards the brand. For example, to move customers down the brand funnel towards brand loyalists.
If you are interested in finding out more about AdProbe or our Ad Testing research services, then please call us on 0203 693 3150 or contact us below.
