A video introduction to Brand Momentum By Tony Lewis (Author)
Articles & Whitepapers
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Valentine’s Day Special: Our Love For Brands & Brand Love
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The Rise Of Meat-Free Brands White Paper
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Dating Apps White Paper
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Christmas Advertising – John Lewis “Unexpected Guest”
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PESTLE & STEEPLE – The big picture of Opportunity and Risk
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Consumer Buying Process: How & Why People Buy
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TikTok’s Debut On TV Advertising – Did it Succeed?
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McDonald’s McWarming Xmas Advert
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Christmas Advertising – John Lewis “Give a Little Love”
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How Robert Plutchik’s Wheel of Emotions can boost your brand
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