Dating Apps White Paper
October 10, 2022
Swipe through our exciting 21-page Dating Apps whitepaper to see why BrandVision’s multi-faceted approach is essential to fully evaluate your brand health.
To download the white paper, simply complete the form.
The study utilises our innovative product BrandVision, our brand health measurement system which utilises the latest thinking from a wide range of disciplines. This includes System 1 thinking, Psychology, Neuroscience and Marketing. We all have an emotional connection with brands, some make you feel great, some don’t, because of this our perceptions matter as it affects our readiness to buy or use a product/service. BrandVision uniquely helps brand owners develop and refine their brand and marketing strategies.
We know that understanding Brand Health is only half the story. The other half is knowing how to improve it and you can’t do one without the other! Being more than just research and insight specialists, our metrics bring you both the metrics and insights that help grow your brand.
As a way to introduce you to some of our metrics, this online dating and dating app case study looks at some of the most popular and well-known brands such as Tinder, Bumble, eHarmony and Hinge, and how their Brand Equity shapes up using BrandVision. Please note we don’t divulge all our secrets and innovations online so please get in touch if you want to understand more.
The introduction to the Brand Wheel
The Brand Equity Wheel is at the hub of our BrandVision approach and it comprises three key categories that help create the overall measure for Brand Equity (otherwise known as Brand Equity Score).
Saliency
Firstly, Saliency marks the start of a customer’s journey. How aware are they of the brand? How prominent is the consideration? Is the brand growing?
Utility
Secondly, Brand Utility refers to how the brand is perceived. Is it a leader or is it unique? Does it meet the customer’s needs? Does it offer good value?
Relationship
Finally, Brand Relationship looks at the bond customers have. Are the customer’s loyal? Are they likely to recommend the brand? What emotions does the brand evoke?
START YOUR JOURNEY TODAY
We help brand or business owners tackle their company’s challenges. Vision One’s team of experts are here to help you gain actionable insights, an advantage that can change the way a business runs and ignite growth. Once you’ve downloaded the white paper, why not get in touch
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