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Alex Brown

Packaging Design to Differentiate Your Product

The first thing you see with a product is the packaging. So why do so many brands struggle to consider the design of the box it comes in?

Packaging Design to Differentiate Your Product

Kendra Furey Head of Brands at Vision One

Celebrating the Appointment of Kendra Furey as Head of Brands I’m absolutely delighted to share some exciting news from all of us here at Vision One Research. Kendra Furey has been promoted to Head of Brands. Over the past six years, Kendra has been an integral part of our journey, leading with empathy, intelligence, and an unwavering dedication to our clients as Head of Client Success. She has played a huge role in helping us deepen our partnerships and deliver insights that have genuinely transformed how our clients view their brands and customers. In her new role, Kendra will lead our brand research team, helping clients uncover what truly drives brand growth and guiding them on their journey toward achieving Brand Momentum – our proven approach to sustainable brand success. A New Chapter for Vision One At Vision One, we’ve always believed that brands can, and should, be powerful engines of growth. But as the marketing world evolves, it’s clearer than ever that performance marketing and short-term activation alone can’t deliver the long-term results businesses need. That’s where Kendra’s leadership makes all the difference. Her passion for brand strategy, behavioural insight, and helping clients succeed is truly inspiring. She has a rare ability to see both the…

Vision One Appoints Kendra Furey Head of Brands

Guide to online Qualitative Research

Your go-to guide towards Online Qualitative Research Online Qualitative Research has become more prevalent due to the digital world we all now live in, becoming widely practised around the world by researchers and strategists who want to know how consumers think, feel and do. With the development of digital technologies and smartphones, researchers can be connected with consumers almost 24/7 without having a physical presence. Why would you conduct Online Qual? How healthy is your brand? is it memorable? How is it perceived? Our Brand Tracking and Brand Equity tools provide critical analysis of your brand in real-time. We measure your brand against the key metrics that drive growth – powerful, indicative measures like Brand Reputation and Brand Awareness. Benefits on Online Qualitative Research? Ethnography gets you closer to the truth. It immerses you in your consumers’ daily lives, exploring and revealing the core parts of their customer journey – in or outside the home. Observe your consumers in their environment to reveal real insight into their true experiences. Why use a Qualitative Research Agency? What do your customers really think and feel when they experience your brand? What draws them to your brand and what acts as a barrier?…

Your guide to Online Qualitative Research

best companies for b2b market research

The best companies for B2B Market Research B2B market research is vital – it helps you better understand your clients’ needs and preferences, as well as their decision-making and buying behaviours. Ultimately, business-to-business, or B2B market research provides all the essential information and insights for tailoring products and services to meet client needs. The best B2B research can also help you identify new opportunities, build your brand and improve marketing communications. Business research is perfectly placed to uncover new insights, create market segments and niches, identify trends and provide the knowledge to help you grow.  Vision One thrives on helping b2b companies in the UK and across the globe. We help build brands, understand customers and identify gaps in the market where their products or services can fill a need or provide a unique solution. Understanding the competition is critical when it comes to finding the best B2B research agency for you An important aspect of B2B research is that it provides benchmarking and insights into competitor activity, including their strengths, weaknesses, and strategies. Qualitative and quantitative research are the most reliable ways of understanding people and businesses. They can help in devising plans to differentiate your brand from the competition, helping you stay ahead and improve your momentum. Research-based data can also…

The Best Companies for B2B Market Research?

Team of Social Research Experts

What is B2B Research? Business-to-business (B2B) research comprises information-gathering techniques to gain valuable insights into the B2B market. It also includes systematic, tailored data analysis to inform sales strategies, marketing campaigns, and more. There are many ways to conduct B2B research, with common examples including surveys, focus groups, and interviews. B2B market research is a service in which Vision One has a wealth of experience, as we recognise it’s essential for modern business leaders to enhance their performance and achieve long-term goals. Why do B2B Market Research? There are many benefits to B2B research in your market, making it an essential tool for companies in today’s competitive business environment. Knowledge is power, and B2B market research provides insights into the sector, including information on customers, markets, and competitors. Oftentimes, conducting this research alongside regular operations is simply too draining on company resources, which is where a dedicated B2B market research agency steps in. By analysing B2B data, you will be able to make business decisions informed by relevant, up-to-date research. The result is that companies, both locally and globally, can make data-driven decisions, identify market opportunities, understand customer behaviour, gain a competitive edge, enhance product development, mitigate risks, and expand their market…

B2B Research – The benefits and methods

Vision One strengthens client team

Vision One strengthens the client team with new hire We are delighted to announce the appointment of Leah Doyle as Insight Manager who has now joined the Vision One team. Possessing both qualitative and quantitative skills, Leah brings extensive research experience having worked at Pion, The Beans Group and Rare Group, and since graduating from the University Bsc in Psychology at Liverpool Hope and an Msc in Consumer Behaviour at Goldsmiths University of London. ‘We’re thrilled to welcome Leah Doyle’ says Alex Brown, Director of Insight. “With a deep passion for youth, culture and all things insight-related, she brings fresh perspectives and invaluable expertise. We know her passion, energy, and curiosity will be a perfect fit and we couldn’t be more excited to have them on board.” We look forward to Leah working closely with our other research experts and creating actionable insights that shape brands for the better. To find out about the work Leah will be doing, navigate through some of the services where Leah’s input will be vital. Leah Doyle’s Expertise Holding a BSc in Psychology and an MSc in Consumer Behaviour, she combines a deep understanding of human decision-making with practical industry knowledge. Leah is also a previous…

Leah Doyle joins Vision One team

Benefits of ISO 20252 Accreditation

The Benefits of ISO 20252 Since 2018, Vision One has been ISO 20252 accredited – the international quality standard for  leading market research companies around the globe. So why does this matter to you? Whilst we have been MRS Company Partners for many years, adhering to both the MRS Code of Conduct and all important data protection requirements, we have now introduced a Research Process Management System in line with ISO 20252 : 2012. Why ISO20252 matters  After just a few months, we made significant changes and improvements to our business, and we continue to make progress and improvements every year. If you’re interested in quality, we thought you would be interested in learning a little more. So we’ve outlined seven ways this standard will benefit you and provide the reassurance you seek. We hope you agree that these steps will help ensure your research meets the highest standards. This ongoing commitment to quality is already reaping rewards for us and helps to explain why Vision One have been voted finalists for The Drum’s ‘UK’s Best Research Agencies’ 5 years running! 7 Benefits of ISO 20252 Benefits of ISO 20252 Accreditation – Why ISO 20242 Matters 1. Your Data Is Protected and Respected Trust is everything…

Vision One is ISO 20252 accredited – So what are the benefits?

Isacc Newton - Dynamics of Brand Growth

About the book Brand Momentum, the new book by Vision One CEO Tony Lewis, offers a compelling and innovative perspective on branding, drawing parallels between Sir Isaac Newton’s laws of motion and the dynamics of brand growth. The book, set for release on September 26, 2024, and building on 40+ years of branding, marketing and market research experience, delves into how understanding these fundamental principles can help brands achieve and sustain momentum in a competitive marketplace. Here, we explore key concepts from Lewis’s book and illustrate how Newton’s laws can be applied to branding and the dynamics of brand growth. Three Key Insights from Newton’s Laws of Motion: 1. Newton’s First Law – Inertia Principle: An object remains in its state of motion unless acted upon by an external force.Brand Application: Brands that have established momentum through strategic positioning, effective marketing, and strong consumer engagement are less susceptible to external disruptions. Like objects in motion, these brands continue to thrive and keep going for longer. 2. Newton’s Second Law – Force and Acceleration Principle: The force on an object is equal to its mass multiplied by its acceleration.Brand Application: Brands with significant market presence, customer loyalty, and high recognition (greater mass) exert greater influence on…

Newton’s Laws of Motion and the Dynamics of Brand Growth

10 tips for start-ups - B2B Research Agency

Top 10 Tips for Start-Ups & Entrepreneurs: The Importance of Market Research For Brand Growth For start-ups and entrepreneurs, understanding market dynamics is crucial to business growth and brand momentum. Market research provides invaluable insights to steer your business in the right direction. Despite its importance in brand building, research is often overlooked as part of the planning process – we think it’s key! Here are 10 essential tips to help you grasp the importance of market research for your start-up’s success. So why not make a coffee, put your feet up and relax for 5 mins?! Quick Summary Market research is not a one-time task but an ongoing process that plays a pivotal role in business growth and brand momentum. For start-ups and entrepreneurs, leveraging market research can provide the insights needed to make informed decisions, stay ahead of the competition, and effectively meet customer needs. By incorporating these 10 tips for start-ups into your start-up strategy, you can harness the power of market research to drive your business toward long-term and sustainable brand growth and success. Keep Up With Your Audience Identifying and understanding your target audience is the foundation of any successful business. During the introduction phase, wisdom suggests focusing on whatever manageable…

Top 10 Tips for Start-Ups & Entrepreneurs and Business Growth

specialist consumer market research

Ths post explore 10 ways how consumer market research empwers brands to uncover insights, refine strategy, improve services, reduce risk and drive sustainable growth.

10 ways in which brands can benefit from consumer market research

John-Lewis-Unexpected-Guest-Research-Vision-One

John Lewis – Unexpected Guest Unexpected Guest is another Xmas Hit We have all grown accustomed to seeing John Lewis’ TV advertising every Christmas, but have you ever asked yourself how good it is or whether it really makes a difference? Since 2007, the advertising has been making waves, particularly in 2013, with their breakout “The Bear and the Hare”, which won the hearts of the nation. John Lewis’ Christmas advertising is always highly anticipated amongst the British public and the media alike, with this year’s advert being no exception. The high street retailer has returned to its more traditional formula of emotional advertising and likeable characters, previous examples include “Excitable Edgar” and “Monty the Penguin”. Last year saw a change in direction. ‘Give a Little Love’ incorporated multiple art forms and focused on kindness and inclusivity (though there was no clear hero). In truth, our research last year suggested the execution wasn’t quite up to standard – but the good news is that this year’s advertising shows significant improvements across the board. Using the AdProbe advertising testing solution and Vision One’s advertising pre-testing research method, we conducted a monadic test of the execution via an online survey among a nationally representative…

Christmas Advertising – John Lewis “Unexpected Guest”

An image illustrating the PESTLE analysis framework, highlighting key external factors such as political, economic, social, technological, legal, and environmental influences on strategic planning.

PESTLE and STEEPLE are strategic frameworks used to analyse external macro-environmental factors impacting an organisation, helping to identify risks and opportunities. PESTLE covers Political, Economic, Social, Technological, Legal, and Environmental factors and STEEPLE expands this, adding Ethical factors.

PEST, PESTLE & STEEPLE Analysis