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Tony Lewis (FCIM, MMRS)

The Northern Marketing Awards Vision One

Congratulations to all the winners of the Northern Marketing Awards at The Hilton, Deansgate last week! Last Wednesday Vision One went to the NMA, sponsoring the award for ‘best use of research or insight campaign’ . Managing Director Tony Lewis presented the award to K2L Marketing Agency based in Manchester. It was an evening of celebration, great food and atmosphere and we will definitely be sponsoring the marketing event next year too. You can take a look at all the winners of the evening here. To get in contact with Vision One please click here or head over to our marketing page to see which services we can offer…

A Great Evening Sponsoring The Northern Marketing Awards 2017

The Northern Marketing Awards Manchester Vision One

We’re sponsoring this year’s Best Use of Market Research at the Northern Marketing Awards 2017! The Northern Marketing Awards celebrate the excellence, creativity and achievements of the marketing industry in the North. Now in the fifth year, the region benefits from an abundance of quality communications initiatives emanating each year from the many private, public and not-for-profit sector bodies. The event will award 20 categories, including some sector-specific campaigns and then best agency awards. The 2017 awards ceremony will take place on Wednesday 1 November 2017 at the Hilton Deansgate, Manchester. The awards will attract an audience of over 400 marketeers from across the north and will be an exceptional networking opportunity. A few of the team from Vision One will be there too! A few of the judges include: Andy Barke – Head of northern agencies, Google Stuart Clarke – Festival director, Leeds digital festival Andrew Diggle – Acting head of media, Manchester United Ewan Douglas – Agency principal, Channel 4 Kristal Ireland – Head of eCommerce and retail, Virgin Trains The judging process involved Judges reading and pre-scoring all entry forms, considering any supporting materials submitted. Judges were then asked to give a score for each question within the…

Best Use of Market Research Award – Join Us At The Northern Marketing Awards 2017 In Manchester

Vision One Sponsors UK Agency Awards

The UK’s first awards recognising excellence in how agencies are run, marketed and grown. Vision One is excited to be sponsoring the UK Agency Awards at the Montcalm Marble Arch on Wednesday, 13th of September. The UK Agency Awards will be returning again after two successful years. Open to all UK-based creative, design, digital, marketing, advertising, media and PR agencies. There are now 22 categories that celebrate agencies, campaigns and exceptional talent. A few of the Categories include: The judging panel will feature leading in-house professionals in communications, marketing, advertising and digital from some of the UK’s biggest and best brands. A few of the judges include: The awards begin with a welcome drinks reception, followed by a three-course dinner with wine followed by the awards ceremony and entertainment. We look forward to meeting you and good luck to all the finalists!

The UK Agency Awards London 2017 – Vision One Is Sponsoring

Vision One are members of the CommonWeatlh Trade Enterprise

The Commonwealth Trade Enterprise We have joined the Commonwealth Trade Enterprise and Investment Council (CWEIC). As an international market research company, Vision One is delighted to have joined CWEIC. The CWEIC comprises a large network of people who are joined together to develop their businesses, grow their knowledge, and expand into different global markets. The CWEIC is a membership organisation that promotes trade and investment by facilitating engagement between governments and the private sector throughout the Commonwealth. The new business and trade platform has been designed to promote international trade and investment across the Commonwealth and was formally launched in London on Wednesday, 8th May. In partnership with the AMPP group, CWEIC has developed the Commonwealth trade initiative. Launched in May 2017, similar to aspects of LinkedIn, this is a new members-only digital business and trade platform designed to bring companies from across the Commonwealth together. The initiative is supported by the Foreign and Commonwealth Office and a wide range of international strategic partners from around the Commonwealth. Speaking ahead of the launch, Oliver Everett, Chief Executive at the Commonwealth Enterprise and Investment Council, said: “The Commonwealth presents an enormous growth opportunity for global businesses looking to expand into new markets,…

Vision One: Now Members Of The CommonWealth Trade Enterprise!

Vision One Wins RAR Award For Best Research Company

Vision One are delighted to have won the Recommended Agency Awards 2017 as the UK’s most recommended and best market research company! Last night, Directors Tony Lewis and Jas Gidda attended the Recommended Agency Awards ceremony 2017 at The Marriott Grosvenor Square, London, and we are very excited to receive the award for most recommended and best market research company in Liverpool. The RAR+ awards are highly regarded as they are based on 45,000 recommendations and reviews left by clients who have used RAR marketing agencies, with satisfaction scores used as a measurement for success. Client ratings are collected for criteria such as: creativity, effectiveness, strategic thinking, value for money and client service. Also a big congratulations to all the other winners from last night, it was a great evening. Tony Lewis, managing director at Vision One, commented, We would like to extend a huge ‘Thank You’ to all our clients who have supported us over the years. Being the winner for the awards in our first year with RAR+ is testament to the high quality research and strategic thinking our team puts into every project we undertake – So well done team! If you would like to see the great client feedback we get…

Vision One Win RAR+ Award For Best And Most Recommended Research Company!!

Proud Sponsors Of The Public Sector Communications Awards Vision One

Vision One Sponsors the Public Sector Communications Awards Vision One is proud to announce its sponsorship of this year’s Public Sector Communications Conference & Awards – September 2017, London. Since its inception, Vision One have been working closely with Public Sector organisations and the marketing agencies that support them (see Social Market Research services)- so we thought it would be good to give something back by supporting these communication awards. Now in its fifth year, the event will feature a fantastic afternoon conference with a number of high-profile speakers, followed by a drinks reception, 3-course dinner and the all-important Public Sector Communications awards ceremony in the evening. The communications awards element of the event will celebrate and reward excellent communication strategies and campaigns, teams and individuals in local and national government, emergency services and not-for-profit bodies from across the UK. There are over 20 categories up for the awards, including a few of the following… A few of the winners from last year’s event include… In terms of judging, Judges will read and pre-score all entries. They will be asked to rate each question on the entry form. These will then be combined to give an overall score for each entry. All judges’…

Proud Sponsors Of The Public Sector Communications Awards!

Win a James Martin Tasting Menu Vision One

Join us at Prolific North Live and spin the ‘Wheel of Discovery’ for a chance of winning this great prize of a tasting menu plus wine for two at James Martin (Manchester). This year, we are sponsoring the UK’s largest marketing event outside London, so why not come along to Profolic North Live on the 15th and 16th February? Visiting our stand will give you the chance to win this great prize by spinning the ‘Wheel of Discovery’. The two-day event will take place at EventCity (Trafford Park, Manchester) and is expected to attract thousands of the North’s leading brands and marketers. With a fantastic range of seminars, exhibitors and talks scheduled over the two days, this year is guaranteed to be even better. It will feature leading exponents of digital innovation, cutting-edge marketing, branding and experiential agencies and of course, insight specialists such as ourselves, along with some of the UK’s brightest marketing and business brains. We love great British food… so we thought you might too. By entering our competition, you could win a voucher for two, including a 5-course tasting menu with matching wines. We’d love to meet you so why not try your luck!

WIN James Martin Tasting Menu – Play the Wheel of Discovery at Prolific North Live

Meet The Discovery Team Part 2 Vision One

Meet Vision One’s Insight Discovery Team Vision One is a specialist insight discovery and market research agency led by a talented team of directors – Tony Lewis and Alex Brown. This short video titled “Meet the Discovery Team” highlights Vision One’s expertise and commitment to quality and the high levels of client satisfaction (100%) recorded by independent register RAR+. Transcript of “Meet the Discovery Team” Video: Vision One is a Market Research agency in Birmingham that redefines the perceptions of research and brings insight to a level that businesses can truly appreciate. We crown ourselves as explorers, explorers of knowledge that delve into the psychology of consumers, and use what we call the art of discovery. We started life almost 20 years ago, and today, we are an award-winning research agency with a strong reputation for delivering insights that matter. Life has changed dramatically since we started, and Vision One has continually evolved its services in response to the latest thinking and trends in marketing and research. Our mission is simple: to help brands grow through the discovery of new, intelligent insights. Some things never change, and Vision One continue to put our clients at the heart of the business….

Meet the Discovery Team – UK Market Research Agency Vision One

Vision One Brand Refresh

Vision One gets a Facelift and Brand Refresh As you may have noticed, we have been doing some decorating recently and have given our brand and sub-brands a bit of a makeover with a brand refresh. Following a strategic brand review earlier this year, we decided to enhance Vision One’s brand proposition and strengthen the visual identity. For years, well, since 1999 when the company was founded, we’ve been helping organisations improve customer satisfaction, launch new products and develop and monitor their brand and communications through fresh and intelligent insights. As part of our review, we soon realised that most of our projects were largely about the ‘Discovery’ of new insights, and this became the foundation of our proposition. We think of ourselves as more than a market research or insight agency, and we now describe ourselves as an Insight Discovery Agency. Whilst science and scientific rigour play an important part in the discovery of new insights, we’ve concluded that the best insights come from a combination of smart questioning, analysis, and years of experience that somehow turn results into insights for both tangible and actionable business decisions. These more qualitative skills are arguably more associated with Artistry rather than scientific methods, and…

Vision One Brand Refresh and the Art of Discovery

John Lewis Buster the Boxer

John Lewis Christmas Advertising – Buster the Dog In recent years, John Lewis’ Christmas advertising has become synonymous with the countdown to Christmas. This year was no different, although the high street retailer made a bold departure from its usual weepy emotional advertising to a more fun and action-oriented ad called ‘Buster the Boxer’. Eye-tracking video example with John Lewis’ Buster the Boxer TV advertising John Lewis – Buster the Dog Plot This year’s advert tells the story of a little girl called Bridget. Her parents bought her a trampoline and set it in the garden on Christmas Eve. But as darkness falls, animals emerge from the garden, including foxes, a badger, a squirrel, and a hedgehog, who discover the trampoline. Meanwhile, Bridget’s boxer dog, Buster, looks on enviously as the animals have fun on the trampoline.  The surprise moment, though, is on Christmas morning, as Bridget excitedly runs out into the garden to discover her gift, but Buster beats her to it and excitedly bounces on her trampoline while the family look on in disbelief. Using our AdProbe advertising pre-testing method, we conducted a monadic test for each execution via an online survey among target-market shoppers. Our research method…

Christmas Advertising – A Look at John Lewis #BusterTheBoxer

Meet The Discovery Team Part 2 Vision One

Meet Vision One’s Insight Discovery Team – PART 2 Vision One is a specialist insight discovery and market research agency led be a talented team of directors – Tony Lewis, Jas Gidda, Victoria Wood and Duncan Swan. This video is the second (in a series of two) short introductory videos about Vision One and its exceptionally talented research and insight directors.   Transcript of the Customer Satisfaction Video: Vision One is a market research agency that redefines the perceptions of research and brings insight to a level that businesses can truly appreciate. We started life almost 20 years ago, and today we are now an award-winning research agency with a strong reputation for delivering insights that matter. In recent years, the advances in behavioural economics and neuroscience has transformed how we do research. We now know it is no longer as easy or straightforward as to why people do things and buy certain products. Much of our decision-making is subconscious. New tech is based on system 1 thinking, such as implicit reaction time testing and biometrics, which have been created to discover peoples true feelings and motivations. Vision ones qualitative and observational research services are designed to reveal the detail…

Meet the Discovery Team PART 2 – UK Market Research Agency Vision One

Join Us At Prolific North Live Vision One

Vision One at Prolific North Live 2017: Connecting with the UK’s Marketing Community This year, Vision One is delighted to be sponsoring Prolific North Live 2017 – the UK’s largest marketing event outside London, and we’d love to see you there. The two-day event will take place at EventCity (Trafford Park, Manchester) on Wednesday 15 and Thursday 16 February 2017. With a fantastic range of seminars, exhibitors and talks scheduled over the two days, this year is guaranteed to be even better. It will feature leading exponents of digital innovation, cutting-edge marketing, branding and experiential agencies and of course, insight specialists such as ourselves, along with some of the UK’s brightest marketing and business brains. Tickets are selling fast for Prolific North Live 2017: book your free pass now! Registrations for the return of Prolific North Live have already hit over 3,000 – so make sure you don’t miss out on the must-attend start to the year, register your free place at Prolific North Live! Click here to register for free – passes are going fast, and you don’t want to miss this one. In addition to us, the exhibition will feature venture funding sessions, business speed dating, tech innovation demonstrations, creative…

Join us at Prolific North Live ’17 – Largest Marketing Event outside London