“Predictably Irrational is a modern day classic and well worth a read” Predictably Irrational Book Review About Dan Ariely Dan Ariely is the James B. Duke Professor of Behavioural Economics at Duke University. He is also the founder of the research institution, The Centre for Advanced Hindsight. His work has been featured in numerous academic journals on topics ranging from psychology and neuroscience to business and economics. He has also appeared in many popular publications, including The New York Times, Washington Post and Scientific American. In 2018, Ariely was named one of the 50 most influential living psychologists in the world. This week, Christine Cairns takes a look at Predictably Irrational (The hidden forces that shape our decisions) by Dan Ariely. Predictably Irrational is a popular science book, aimed at a general rather than an academic audience. The content of the book could appeal to readers from all walks of life. But it is particularly useful to anyone interested in psychology and economics, as well as individuals working in business and marketing. Outline of the book Predictably Irrational details the different ways our decision-making is influenced and holds up a challenge to traditional rational choice theory. We believe that we make smart, rational…
