The Explorer, Trailblazer, Pioneer or Adventurer
The Explorer brand archetype craves adventure and wants to just discover the world for themselves. They are independent, ambitious and spiritual but on the negative, they can be restless, aimless and a bit flaky.
The Explorer stays current with trends and encourages individual initiative to help people grow. Adventure is a means of enlightenment, and explorers are focused on self-discovery and self-sufficiency. They create products that promote individuality, excitement, and a way to experience new things.
Customers of the Explorer embrace brands that promote freedom and discovery, especially those that let the customer embark on a journey with them. Explorer ads won't be domestic-focused, they usually are about nature and taking a risk.
The Explorer – Key Characteristics and Values
GOPRO – ‘Hero5’
As soon as you press play on this advertisement by GOpro, you can already sense through the soundtrack that it is all about discovery and freedom. GOpro brand themselves through nature, outdoor hobbies and exploration and they advertise their products to be an essential of this world in the most extreme environments. They aim to inspire travel in people, to go and find themselves and of course to capture every moment with their products.
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