Brand Positioning Strategy
Unlock the true power of understanding your brand positioning by making your customers position you above your competitors through actionable insight
Optimise your Brand Positioning and Targeting Strategies
A strong Brand Proposition, Positioning and Targeting Strategy is essential for all businesses striving for success. Our Brand Growth study shows that Brands with a strong positioning typically see revenue increases over 10%-20%.
The Brand Positioning Strategy
The perception your target market has towards your brand determines the way consumers view and use your business. The position they place your brand determines which brands you’ll compete with and how. When positioned correctly, your brand strategy and business offering will be aligned and in turn, add value to your brand.
To summarise, Brand Positioning is about owning the position (space) in the mind of the customer and is often displayed as a two-dimensional space. The dimensions should focus on the needs of the market and what differentiates you from the competitions. Once the differences between your brand and your competitors are established, the benefits you offer are what generate the differences and how you show your value to the target market.
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Why Vision One
Award Winning Agency
Best Market Research Company 2021
What you need to consider
In order for you to get your Brand Positioning in the correct place, you need to consider three things:
Target Audience
When developing your Proposition, it is vital to fully understand your target market. Segmentation research will identify which groups you should be focusing on, ensuring you deliver the things that matter to them and which buttons to press for each segment.
Competitors
Keeping an eye on your competitors, the batlle ground and how the market is evolving. Brand Tracking or a Usage & Attitude (U&A) studies are best suited to determine how your competitors are seen and used. Focus Groups amongst competitor users are also extremly insightful.
Brand Image
Brand Image studies are often part of a Brand Tracking or U&A study. Understanding your strengths and weaknesses and why consumers choose your brand over others are essential for marketers developing their strategy. Supplement this with groups for the deepest insights.
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Would you like to have a quick chat about a business problem or research need with one of our onboarding team or directors? If so please feel free to book an appointment with us.
START YOUR JOURNEY TODAY
If you are curious to know more about how we could work together, or how our brand insights can grow your business, then please give call us on 0203 693 3150 or use the contact button below.
